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Manager, Branded Content Strategy
Manager, Branded Content StrategyRepublic World • Noida, Republic Of India, IN
Manager, Branded Content Strategy

Manager, Branded Content Strategy

Republic World • Noida, Republic Of India, IN
1 day ago
Job description

About the Role

We are seeking energetic, passionate, and forward-thinking professionals to join our rapidly expanding Branded Content Production team.

This position is ideal for a dynamic leader who thrives at the intersection of creativity, production excellence, and strategic thinking.

As a key member of our leadership team, you will play an instrumental role in shaping the next generation of branded storytelling across Broadcast Television & Digital platforms. You will guide a talented team, collaborate with cross-functional departments, and bring bold ideas to life for some of the most recognizable brands and media partners.

Key Responsibilities

1. Leadership & Team Management

  • Lead, inspire, and motivate a multidisciplinary production team to achieve creative and operational excellence.
  • Supervise team members, ensuring a culture of accountability, innovation, and high performance.
  • Identify skill gaps, provide mentorship, and foster professional development within the team.
  • Oversee multiple projects simultaneously, maintaining timelines, budgets, and delivery standards.

2. Cross-Functional Collaboration

  • Work closely with Sales, Strategy, Editorial, Marketing, and Creative teams to ensure all branded content initiatives align with broader business objectives and client expectations.
  • Serve as a key liaison between internal departments and external partners to streamline communication and project execution.
  • Translate client briefs into actionable creative and production strategies.
  • 3. Creative Direction & Strategy

  • Drive the creative vision for branded campaigns from concept to completion.
  • Develop and present innovative production decks and proposals for brand collaborations.
  • Provide clear strategic guidance to ensure all deliverables meet both creative ambition and commercial goals.
  • Stay ahead of emerging trends in content, storytelling, and audience engagement to continuously elevate campaign output.
  • 4. Content & Production Excellence

  • Oversee end-to-end production across a wide range of content formats, including TV, Digital, Short-form, Long-form, LIVE events, and Post-produced segments.
  • Maintain consistent quality, tone, and storytelling integrity across all platforms and touchpoints.
  • Implement best practices in production planning, budgeting, and execution to ensure efficiency and excellence.
  • Uphold brand integrity while delivering content that resonates with diverse audiences.
  • 5. Ideation & Campaign Development

  • Lead and contribute to ideation sessions that generate fresh, original concepts for branded content.
  • Translate creative ideas into executable campaign strategies that drive engagement and deliver measurable value.
  • Collaborate with creative, strategy, and client teams to craft compelling narratives that align with brand purpose and audience insights.
  • 6. Events & On-Ground Activations

  • Manage and oversee branded on-ground events, ensuring they are seamlessly integrated into larger 360° campaign ecosystems.
  • Collaborate with internal team, event partners, production vendors, and internal teams to deliver high-impact brand experiences.
  • Ensure all activations uphold production standards and enhance brand storytelling.
  • Qualifications & Experience

  • 10+ years of experience in branded content production, creative strategy, or broadcast / digital media.
  • Proven track record in leading creative and production teams in a fast-paced media environment.
  • Strong understanding of content creation across platforms (TV, OTT, Digital, and Social).
  • Excellent project management, communication, and presentation skills.
  • Ability to manage multiple stakeholders and deliver under tight timelines.
  • Prior experience with on-ground event execution and integrated campaign rollouts is highly desirable.
  • Interested candidates may share their credentials on chirag.verma@republicworld.com

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    Content Manager • Noida, Republic Of India, IN

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