D2C Beauty & Skincare Copy Specialist

Location : Mumbai (On-site)

Salary Range : 6-8 LPA

Experience : 3+ years

About the Role

We’re looking for a Copywriter who deeply understands the world of modern Indian beauty, skincare actives, ingredient science, D2C product storytelling, and e-commerce performance marketing .

This role is ideal for someone who has written for top cosmetics and skin-care brands or similar new-age beauty brands. If you can blend science + lifestyle , craft high-intent copy for product pages , build SEO-rich content , and write high-converting ad scripts , this role is made for you.

Key Responsibilities

1. Website, Product & E-commerce Copywriting

• Write D2C-style product descriptions , hero copy, ingredients list explanations, and routine guides.
• Turn skincare actives (Niacinamide, AHA / BHA, Vitamin C, Retinol, Peptides, Ceramides) into simple, persuasive product stories.
• Create category pages for serums, cleansers, toners, sunscreens, moisturizers, haircare, fragrances, and cosmetics .
• Build SEO-optimized landing pages , product bundles, CTA frameworks, and comparison charts.
• Write for e-commerce marketplaces like Nykaa, Amazon, Tira, Myntra , Flipkart etc.

2. Blog, Editorial & Skincare Education Content

3. Advertising & Performance Marketing Copy

4. Social Media Storytelling & Creative Copy

5. Brand Communication & Creative Assets

6. Content & SEO Writing

We’re also looking for someone who can handle the content side of things. You’ll be creating blogs, articles, landing page copy, and other long-form pieces that help us rank for the right keywords. This includes researching topics, aligning content with search intent, and making sure every piece supports our broader marketing goals. The idea is simple : write material that’s useful to real readers and still performs well on search engines.

What We’re Looking For

Why Join Us