Director of Marketing

We are looking for a dynamic  Director of Marketing  to lead and scale our marketing efforts globally. As the  Director of Marketing , you will be responsible for driving demand generation, brand awareness, and pipeline growth across the enterprise segment. This role requires a strategic thinker with a deep understanding of B2B SaaS marketing, a strong grasp of account-based marketing (ABM), and experience in scaling marketing initiatives for enterprise software companies.

• Key ResponsibilitiesDemand Generation Pipeline Growth : Develop and execute multi-channel marketing campaigns to drive qualified leads and revenue growth.
• ABM Enterprise Marketing : Implement targeted marketing programs for large enterprises ($1B+ revenue), leveraging personalized content and engagement strategies.
• Sales Marketing Alignment : Partner with the sales team to optimize lead conversion, improve sales enablement, and align marketing efforts with revenue goals.
• Event Field Marketing : Plan and execute high-impact events, conferences, webinars, and thought leadership initiatives to enhance brand presence.
• Content Digital Strategy : Oversee content marketing, SEO, PPC, and digital advertising efforts to increase brand awareness and inbound traffic.
• Partner Alliance Marketing : Collaborate with key consulting and SI partners to create joint marketing initiatives.
• Marketing Analytics ROI : Track and optimize marketing performance, ensuring a strong return on investment (ROI) and data-driven decision-making.
• Qualifications Experience Should have an Engineering Degree in Computers and should be an MBA from a Tier 1 Business School
• Should have at least 10+ years of B2B marketing experience, with at least 5 years in a leadership role.
• Proven success in marketing enterprise SaaS solutions, preferably in procurement, supply chain, or spend management domains.
• Strong expertise in demand generation, ABM, digital marketing, and event marketing.
• Experience working with enterprise sales teams and aligning marketing efforts to support large deal closures.
• Hands-on experience with marketing automation tools (HubSpot, Marketo, etc.), CRM (Salesforce), and analytics tools.
• Exceptional communication, leadership, and project management skills.
• Why Join Zycus Work with a leading procurement SaaS company at the forefront of AI and automation.
• Opportunity to lead US marketing strategy and drive measurable business impact.
• Competitive compensation, growth opportunities, and a collaborative work environment.

Skills Required

Procurement, Supply Chain, Automation, Digital Marketing, Marketing Strategy, Analytics