PrivaSapien - Director - Marketing & Community Relations

About the job : Job Description :

Role : Director of Marketing & Community

Job Location : Bangalore

Experience : Atleast 10 years of Product Marketing experience.

About the Job :

We are seeking a strategic and results-driven Director of Marketing and Community Manager to lead PrivaSapiens growth journey as a global industry leader.

This role demands a proven track record in driving pipeline and SEO growth, establishing thought leadership in Privacy Tech and Responsible AI, and building engaged executive communities.

The ideal candidate will seamlessly connect regulatory insights, technology positioning, and marketing execution to deliver measurable impact.

If you thrive at the intersection of brand building, lead generation, and community development, we would love to meet Build and execute integrated inbound and outbound marketing strategies to drive MQL and SQL growth, and directly contribute to marketing-influenced pipeline targets.

• Develop thought leadership programs that translate Privacy Tech and Responsible AI expertise into market-differentiating content, analyst recognition, and brand recall among key audiences.
• Manage the corporate website and optimize SEO strategies to increase organic lead generation, enhance brand visibility, and improve engagement from target personas.
• Lead creation of full-funnel content (awareness to conversion) blogs, whitepapers, videos, sales enablement materials - designed to drive inbound interest, lead nurturing, and deal acceleration.
• Build and scale a trusted community of CIOs, DPOs, RAI Officers, CTOs, and AI / Data Governance leaders through certifications, leadership councils, webinars, podcasts, and targeted campaigns.
• Plan and deliver webinars, roundtables, conferences, and field events as part of a broader outbound marketing strategy to generate leads, build pipeline, and strengthen brand positioning.
• Design structured feedback programs (surveys, interviews, A / B tests) to gather actionable insights, improve market fit, inform content strategy, and refine outbound messaging
• Conduct competitor landscape analysis and deliver sales enablement tools (battle cards, FUGs, positioning decks) that help Sales win competitive deals fast
• Drive PR and analyst engagement strategies to secure high-value media placements and analyst mentions, enhancing PrivaSapiens reputation and credibility.
• Manage external agencies, technology partners, and marketing operations to execute high-impact campaigns efficiently and on budget, while ensuring alignment with inbound / outbound goals and Must-Have Experience :
• Proven ability to drive marketing-attributed pipeline growth, optimize MQL-to-SQL conversion rates, and deliver measurable ROI.
• Demonstrated ability to translate technical progress into thought leadership content and secure analyst recognition.
• Proven track record of improving SEO rankings, increasing organic traffic, and driving lead conversions through website optimization.
• Experience building and growing executive communities (CIOs, DPOs, RAI Officers, AI teams) through certifications, webinars, podcasts, and leadership engagement Experience building and scaling full-funnel B2B content engines that drive engagement and support sales teams.
• Success in executing webinars, roundtables, and events that generate high-quality leads and foster professional engagement.
• Proven ability to design customer surveys and feedback programs that influence product development and marketing strategies.
• Strong background in delivering competitive analysis and sales enablement tools that improve sales win rates.
• Track record of securing media placements, managing PR campaigns, and improving share of voice in key industry channels.
• Experience leading marketing vendors and partners, ensuring on-time, on-budget, and on-brand project execution

(ref : iimjobs.com)