SEO & Optimization :
- Conduct comprehensive SEO audits to identify technical issues and optimization opportunities.
- Improve crawlability, indexing, and site architecture to enhance search engine performance.
- Optimize website speed, mobile responsiveness, schema markup, and canonicalization.
- Manage XML sitemaps, robots.txt, redirects, and URL structures.
- Collaborate with development teams to implement SEO best practices in code and site design.
Keyword Research & Content Strategy :
Conduct in-depth keyword research and competitor analysis to identify growth opportunities.Collaborate with content and marketing teams to align SEO strategy with content planning and user intent.Optimize metadata, headings, and on-page elements for maximum organic visibility.Link Building & Off-Page SEO :
Develop and execute white-hat link-building strategies to improve domain authority and rankings.Manage backlink audits and monitor toxic links.Build partnerships with reputable platforms to strengthen off-page presence.Web Analytics & Reporting :
Use Google Analytics, Google Search Console, and other SEO tools to track performance.Measure and report on traffic growth, keyword ranking improvements, and conversion metrics.Identify trends, insights, and optimization opportunities using data-driven analysis.Create SEO dashboards and regular reports for management and & Strategy :Partner with marketing, design, and development teams to ensure SEO integration across all digital initiatives.Stay updated with Google algorithm changes, SEO trends, and industry best practices.Contribute to overall marketing and growth strategy through SEO insights.Qualifications & Skills :
Bachelors degree in Marketing, Computer Science, Information Technology, or related field.5-8 years of proven experience in Technical SEO and Digital Marketing.Expertise in :
Technical SEO tools : Screaming Frog, Ahrefs, SEMrush, Moz, Sitebulb, DeepCrawl.Web Analytics : Google Analytics (GA4), Google Search Console, Tag Manager.Keyword Research : Ahrefs, SEMrush, Google Keyword Planner.HTML, CSS, JavaScript (working knowledge preferred).Strong understanding of website architecture, structured data, and web performance optimization.Excellent analytical, communication, and project management skills.Google Analytics and Google Search Console certification is a plus.Familiarity with content management systems (CMS) such as WordPress, Drupal, or Magento(ref : iimjobs.com)