Growth Marketing Manager - D2C ChannelCaresmith India • Mumbai, Maharashtra, India
Growth Marketing Manager - D2C Channel
Caresmith India • Mumbai, Maharashtra, India
7 days ago
Job descriptionLead performance marketing strategy across paid media channels — Meta, Google, Influencer campaigns, and affiliates. Set clear KPIs (CAC, ROAS, CTR, conversion rates) and monitor campaign performance. Work to optimize budgets and maximize ROI . Run A / B tests, landing page optimizations, and audience segmentation to improve campaign effectiveness. Build a data-driven culture by sharing insights with leadership on campaign learnings and performance trends. Build the companies retention flywheel with CRM & retention campaigns Optimize campaigns to ensure RTO is managed at the target ROAS Identify opportunities for UGC, influencer collaborations, and brand partnerships to drive engagement. Strong CRO skills, to optimize at each step of the customer journey Strong familiarity with various Shopify tools and ways of running a fast and shopper friendly website Deep knowlede of the entire marketing tech stack Driving SEO initiatives and building up organic SEO Partner with the Product team to align marketing with product roadmaps and feature launches. Work with Content teams to develop campaigns that boost sell-through and D2C performance. Liaise with external agencies for creative, PR, and influencer outreach. Working with the ops team to monitor and optimise RTO and drop-offs post order Own the marketing budget , ensuring optimal allocation across channels. Prepare monthly and quarterly marketing performance reports for leadership. Leverage tools like Google Analytics, Meta Suite, CRM dashboards, and BI tools for actionable insights. Manage and mentor junior marketers, content team members, and interns. Build a culture of innovation, accountability, and learning within the marketing function. Conduct regular reviews, knowledge-sharing sessions, and workshops to upskill the team. 3–7 years of experience in growth marketing , preferably in D2C or consumer brands. Strong understanding of performance marketing platforms (Meta Ads, Google Ads). Exceptional skills in strategic thinking, creative ideation, data analysis . Solid grasp of analytics tools (GA4, Meta Suite, CRM dashboards) and data-driven decision-making. Proven ability to manage agencies, vendors, and cross-functional teams. Excellent communication and presentation skills. Highly organized, detail-oriented, and comfortable in a fast-paced, growth-oriented environment. Brand Growth : Increased brand awareness, engagement, and sentiment. Performance KPIs : Improved ROAS, lower CAC, higher conversion rates. Campaign Impact : Successful launch of campaigns with measurable results. Team Development : Well-functioning, motivated marketing team with clear deliverables.
Experience : 5–7 Years
Location : Fort, South Mumbai
Reports to : Founder
Expected CTC : 15LPA
Role Overview
As the Growth Manager - D2C , you will be responsible for developing and executing the brand’s D2C and performance marketing efforts. This is a high-impact role requiring a blend of strategic thinking, data-driven decision-making, and hands-on execution.
You will collaborate with internal teams (design, content, product, sales) and external partners (agencies, influencers) to ensure Caresmith’s marketing efforts are consistent, impactful, and measurable.
Key Responsibilities
Brand Strategy & Positioning
- Conduct market research, competitor analysis, and consumer insights studies to inform strategy.
- Develop annual and quarterly marketing plans , aligning with business objectives and revenue goals.
- Identify opportunities for new product launches , partnerships, and campaigns that impact new customer acquisition and retention.
Performance Marketing & Growth
Website ownership
Cross-Functional Collaboration
Analytics, Reporting & Budgeting
Team Leadership & Mentorship
Qualifications & Skills Required
Success Metrics for This Role
Create a job alert for this search
Growth Marketing Manager • Mumbai, Maharashtra, India
Related jobs
D2C Growth Manager
JUSTDOGS® • Thane, IN
We are looking for a D2C Manager to grow sales on the.You will be responsible for getting more pet parents to our platforms, improving conversions, and increasing repeat orders.Track and improve ke...Show more
Last updated: less than 1 hour ago • Promoted • New!
Growth - Global Sales & Marketing (Commission Only)
BUG Aeterium • Kalyan-Dombivli, IN
Growth Manager – Global Sales & Marketing.HRTech / FinTech / Workforce Solutions).Remote | Hybrid | Unlimited Earnings (Commission Only).
As we scale, we’re looking for a sharp, curious, and busines...Show more
Last updated: 4 days ago • Promoted
Brand & Social Growth Manager - Content platform
Swarna Bharat TV • mumbai, maharashtra, in
Swarna Bharat TV is a mission-led creative platform telling precise, high-quality stories on Bharat’s history, culture, spirituality, and knowledge systems.
Our YouTube channel is live with RashtraG...Show more
Last updated: 12 days ago • Promoted
PPC / Growth Manager
Quicklly • Thane, IN
Note : Immediate / 15 days Joining Only.Setting up Google AdWords and Bing campaigns by conducting target keyword research & writing relevant ad copies, whilst ensuring effective campaign and keyword ...Show more
Last updated: 30+ days ago • Promoted
Growth Specialist
VIP Industries Limited • Mumbai, Maharashtra, India
Assistant Manager - Online Performance / Growth Marketing.Lead Performance Marketing (E-Commerce).Established in 1968, VIP is amongst the world’s leading manufacturers and retailers of luggage,.With ...Show more
Last updated: 20 hours ago • Promoted • New!
Head of Growth Marketing
Titan • Mumbai, Maharashtra, India
Built by a team that is passionate about creating lasting value, our products include Titan (titan.Flock, our instant messaging and collaboration platform for teams.
Founded by Bhavin Turakhia, who ...Show more
Last updated: 30+ days ago • Promoted
Augmont - Manager - Growth Marketing
Augmont Gold • Mumbai, India
Job Description Job Title : Growth Marketing Manager / Product Growth Manager Location : Remote-first (Indi...Show more
Last updated: 30+ days ago • Promoted
The Thirsty Crow Marketing Services - Manager - Growth Marketing
The Thirsty Crow Marketing Services • Thane,Maharashtra,India, India
Manager - Growth Marketing Us At Thirsty Crow Marketing Services (TTC), we blend creativity, strategy, and technology to deliver data-driven growth for our clients.Were now lo...Show more
Last updated: 30+ days ago • Promoted
Growth Marketer
Gleantap • Thane, IN
Gleantap is a fast-growing Customer Engagement Platform trusted by leading fitness, wellness, healthcare, and lifestyle brands.
We help businesses drive growth, improve retention, and automate engag...Show more
Last updated: 30+ days ago • Promoted
Head – Growth Marketing
IndusInd Bank • Mumbai, Maharashtra, India
The Growth Marketing Head will lead the bank’s Growth Strategy and drive scalable, data driven customer acquisition, retention and revenue growth though Brand, Content, SEO, GEO, ASO & Performance ...Show more
Last updated: 15 days ago • Promoted
Growth Manager
TAAS Partners • Mumbai, IN
Client is launching India's next Fashion destination (Founders bring 75+ years of collective experience in eCommerce).This is in stealth mode - Launching in 30 Days.
Revenue & Growth Ownership : Own ...Show more
Last updated: 1 hour ago • Promoted • New!
Performance Marketing Manager – B2B
Work Store Limited • Worli, Maharashtra, India
LIMITED is a leading distributor of premium commercial and industrial solutions in India.We are the exclusive partner for globally renowned brands including.
Lindhaus & Fimap Cleaning Machines.Our m...Show more
Last updated: 15 days ago • Promoted
Associate Manager - Performance Marketing - Growth Team - B2C Product Firm
Talent Pro • Mumbai, India
Role & Responsibilities We are looking for a data-driven, results-oriented Associate Manager - Performance Marketing to join our Growth team.
You will be responsible for des...Show more
Last updated: 11 days ago • Promoted
Marketing Growth Engineer
Neysa • Mumbai, Maharashtra, India
Neysa is on a mission to redefine AI Cloud adoption for businesses building AI today and tomorrow.We are problem solvers at heart, and we get our kicks when our ideas are out there, taking form in ...Show more
Last updated: 15 days ago • Promoted
Growth Marketing Manager - D2C Channel
Caresmith India • Mumbai, Maharashtra, India
D2C and performance marketing efforts.This is a high-impact role requiring a blend of strategic thinking, data-driven decision-making, and hands-on execution.
You will collaborate with internal team...Show more
Last updated: 8 days ago • Promoted
Branded Content Sales / Business Growth Manager
Collective Artists Network • Mumbai, Maharashtra, India
Branded Content Sales / Business Growth Manager.The ideal candidate will be responsible for client acquisition, pitching creative content solutions, and ensuring successful campaign execution for Co...Show more
Last updated: 28 days ago • Promoted
Business Growth Manager – Media
Schbang • Mumbai, Maharashtra, India
Business Growth Manager – Media Planning & Buying Location : Mumbai Experience : 3-4 years Department : Media - Business Development Company : Schbang (www.
About the Role We are looking for a dyna...Show more
Last updated: 30+ days ago • Promoted
Business Growth Manager – Media Planning & Buying
Schbang • Mumbai, Maharashtra, India
Business Growth Manager – Media Planning & Buying Location : Mumbai Experience : 3-4 years Department : Media Planning & Buying Reporting To : Head of New Business - Media Company : Schbang (www.Ab...Show more
Last updated: 30+ days ago • Promoted