Financial Analyst

We are seeking a highly analytical and customer-centric E-commerce Business Analyst to join our growing team. You will play a crucial role in analysing website performance, understanding customer behaviour, optimising spends with a long term view and translating insights into actionable requirementsKey Responsibilities : E-commerce Data Analysis , Insights Omni channel( Online-D2C &Marketplace and Offline)Analyse website traffic, conversion funnels, customer journeys, sales data, and other e-commerce metrics using tools like Google Analytics, Adobe Analytics, or internal BI dashboards.Identify trends, patterns, and insights related to customer behaviour, product performance, promotional effectiveness, and areas for conversion rate optimization (CRO).Conduct A / B testing analysis and provide recommendationsMonitor and report on key e-commerce KPIs (e.g., conversion rate, average order value, bounce rate, customer lifetime value).Building and understanding Repeat customers at a cohort level Revenue and Spends modelAnalysing efficiency of New Customers AcquisitionOptimising all supply chain Metrices ( Costs and Speed )Identifying all cost levers and revenue drivers and building a model to bring out in-efficienciesProcess Improvement & amp; Optimization : Map and analyse current e-commerce operational processes (e.g., order fulfilment, returns, customer service, inventory management) to identify inefficiencies and bottlenecks.Propose and design optimized processes and system enhancements that streamline operations and improve the overall customer experience.Stakeholder Communication & Collaboration : Act as a primary liaison between business stakeholders (e.g., marketing, merchandising, finance) and technical development teams.Facilitate workshops, meetings, and presentations to discuss requirements, validate solutions, and gain consensus across diverse teams.Communicate project status, challenges, and solutions effectively to all stakeholders.Qualifications : Education : B-Tech / MBA will be an advantageExperience : 2-4 years of proven experience as a Business Analyst, specifically within an e-commerce environment.Demonstrable experience with e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud, WooCommerce, custom platforms).Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics) is essential.Familiarity with A / B testing tools and methodologies.Understanding of digital marketing concepts (SEO, SEM, social media, email marketing) as they relate to e-commerce.Skills : E-commerce Acumen : Deep understanding of the e-commerce landscape, online customer journeys, conversion funnels, and key e-commerce metrics.Analytical Prowess : Exceptional analytical and problem-solving skills with the ability to interpret complex data and translate it into actionable business insights.Technical Aptitude : Ability to understand technical concepts and communicate effectively with development teams. Not necessarily a developer, but comfortable with technical discussions.Communication & Interpersonal : Excellent written and verbal communication, presentation, and interpersonal skills. Ability to facilitate discussions and build consensus.User-Centric Mindset : Strong empathy for the end-user and a passion for creating seamless online experiences.Tools Proficiency : Proficient in MS Office Suite (especially Excel, PowerPoint), Visio or similar process mapping tools, and requirements management tools (e.g., JIRA, Confluence).