Social Media Manager

Company Description

CapsLock Marketplaces Private Limited drives "Bharat-first" innovations through groundbreaking platforms. VoiceClub, India's fastest-growing audio companion, boasts over 10 million downloads, enabling live, unfiltered conversations. Zinglish, an AI-powered English learning app, has reached over 1 million users, breaking language barriers across the nation. At CapsLock, we create technology that is proudly "Made in India," designed to be local, accessible, and transformative. Join us in empowering Bharat through world-class digital solutions tailored for every smartphone user.

Role Description

This is a full-time on-site role for a Social Media Manager based in Bengaluru. The Social Media Manager will oversee the implementation of effective social media strategies to enhance CapsLock's online presence. Responsibilities include creating and curating engaging content, managing social media channels, optimizing posts for reach and engagement, and analyzing performance metrics. Collaboration with the content and marketing teams and staying updated on social media trends are key aspects of this role.

Role Responsibilities

Create scroll-stopping Reels and YouTube Shorts that drive organic growth for both brands.

Own the content calendar, from ideation to execution.

Shoot and edit videos, crafting hooks that make people stop mid-scroll.

Build and manage communities that engage daily.

Analyze content performance and use data to inform strategy and double down on what works.

A portfolio demonstrating Reels / Shorts that consistently hit 100K+ views.

Hands-on video shooting and editing skills using tools like CapCut, Premiere Pro, or similar.

Expertise in Social Media Marketing and Social Media Optimization (SMO)

Qualifications

Strong skills in Communication and Writing

Experience developing and implementing Content Strategies

In-depth knowledge of social media trends and analytical tools

Ability to engage diverse audiences and adapt content for various platforms

Familiarity with AI-driven tools and solutions is a plus

Bachelor's degree in Marketing, Communications, or a related field

Proactive and innovative mindset with excellent organizational skills

Deep understanding of Instagram and YouTube algorithms, trends, and hooks.

Ability to create content that resonates with Bharat users—mass appeal, not just metro vibes.

Experience with edtech, social, or vernacular consumer apps.