Exhibition Project Director

JOB PURPOSE :

Lead, manage, and develop designated exhibition product(s), with responsibilities spanning team leadership and oversight, budget planning and financial performance, marketing strategy, sales and agent coordination, operational execution, and strategic positioning to enhance brand and industry presence.

Drive strategic growth by identifying and pursuing new market opportunities, developing and executing business expansion strategies, and fostering long-term partnerships. Analyse market trends, build strong relationships with key stakeholders and clients, and collaborating cross-functionally to deliver innovative, revenue-generating solutions.

KEY ACCOUNTABILITIES :

Sales / Sponsorship Delivery

Track and analyse competitor activity to inform and enhance event strategies

Build and sustain strong relationships with strategic partners

Oversee database management to ensure optimal efficiency and data accuracy

Champion and implement best practices across the sales function

Identify and pursue potential customer opportunities

Strengthen and expand relationships with existing clients

Meet or exceed sales and sponsorship revenue targets

Recruit, coordinate, and manage a network of sales agents

Customer Focus

Understand customer needs and tailor solutions to meet those needs

Achieve new business and ensure customer retention rates

Strategy

Maintain good knowledge of and contacts within relevant industry sectors

Create and develops new ideas for the event.

Monitor competitive show strategies

Segmentation of market

Manage the executive and technical committee process, recruit key members of each committee and influencers.

Proven launch background and success markers in international markets

Business Development

Develop exhibition brand(s)

Maximise business development opportunities for each Exhibition

Use internal resource to develop events into new markets

Identify and pursue new business opportunities to drive revenue and growth

Develop and implement strategic business development plans

Build and maintain strong relationships with clients, partners, and key stakeholders

Lead high-value contract negotiations and deal closure

Analyse market trends, customer needs, and competitive landscape

Collaborate with marketing, sales, and product teams to align business goals

Oversee development of proposals, presentations, and pitches

Manage and grow a robust sales pipeline

Monitor performance metrics and report on business development outcomes

Support long-term strategic planning and brand positioning initiatives

People management / Team Focus

Lead by example, demonstrate strong leadership behaviour and integrity

Recruit, inspire, and empower a high-performing team

Communicate clearly and consistently to ensure team alignment

Foster individual and team development through coaching and support

Actively contribute to broader business initiatives and strategic discussions

Design and implement sales incentive programs to drive performance

Delegate effectively and promote a culture of shared responsibility

Conduct appraisals and support each team member's career growth

Mentor high-potential employees to nurture future leaders

Develop and implement a clear succession plan for the role

Encourage cross-team collaboration to address key business challenges

Provide coaching at various levels on business and operational matters

Leverage insights and best practices from other teams to enhance performance

Communicate company vision through structured communication channels

Manage people processes, including appraisals, return-to-work meetings, and compliance with internal policies

Stakeholder Management

Build, manage, and strengthen relationships with key stakeholders

Monitor and maintain effective partnerships with suppliers

Supervise and optimize floor plan layout and development

Manage and nurture productive relationships with venue providers

Finance

Set realistic annual budgets aligned with the approved rate card

Regularly review revenue and costs using the budget tracker to monitor performance against budget

Implement a monthly forecasting process to project final event outcomes within the budget tracker

Deliver revenue and contribution targets in line with approved budgets and forecasts

Increase event profit margins in alignment with the five-year strategic plan

Ensure accurate and timely invoicing in accordance with contractual terms

Manage debtor collections to ensure full payment is received prior to the event

Produce high-quality weekly and monthly management reports, submitted on time

Prepare financial plans and budgets to support regional expansion initiatives

Marketing

Lead the development of marketing strategies and objectives for the event(s)

Collaborate with the Marketing Manager to boost visitor numbers, enhance visitor quality, and improve the overall event experience

Build and maintain strong relationships with key industry trade publications

Ensure all marketing materials align with DMG’s branding guidelines and standards

Oversee database growth and accuracy in coordination with the Database Department and Marketing Director

Content

Gain an understanding of technical by enhancing knowledge of the subject matter and industry trends

Direct the call for papers (CFP), organise, evaluate, and select submissions

Ensure the alignment of conference content with strategic objectives and overall event goals

Drive coordination with speakers, review proposals, and maintaining a high level of quality control to produce successful conference programs

QUALIFICATIONS, EXPERIENCE, & SKILLS :

Minimum Qualifications and Knowledge

No qualifications necessary a proven track record in Event Management is essential

Minimum Experience

10 - 12 years in events

5 - 7 years project management

5 - 7 years people management

3 - 5 Years Stakeholder Management

Budget control and forecasting

Job-Specific Skills

Financial management and planning

Staff and team management

Exhibition management

Proven track record with sales and sponsorship delivery

Proficient in Salesforce

Behavioural Competencies

Leadership

Flexibility / Adaptability

Communication

External Awareness

Influencing

Teamwork / delegation / Decisiveness

You should be open to international travel, as required by the job role.

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.