Training Manager — MARS Cosmetics
Location : Delhi (on-site) | Travel : 40% pan-India | Function : Retail L&D / Sales Enablement
Role :
Own end-to-end training for Beauty Advisors (BAs), field sales, and retail partners to lift sell-through, service standards, and launch readiness.
Responsibilities
- Build curriculum & SOPs for product science, shade matching, regimen building, hygiene, VM basics, and claims guardrails (no medical claims).
- Create multi-format content : decks, playbooks, 2-min WhatsApp videos, role-plays, quizzes (Hindi / English).
- Example : “5×5 pitch” for top SKUs; “Shade-match in 60 seconds” script.
- Run train-the-trainer ; field coaching and roadshows; monthly masterclasses.
- Partner with NPD / R&D to translate INCI & benefits into accurate demos; ensure compliant claims.
- Set up LMS / trackers; publish training calendar; report impact with dashboards.
- Store audits & side-by-sides; fix basics (grooming, demo ritual, replenishment cues).
- Hire / manage regional trainers; onboard channel trainers; manage external academies / vendors.
- Own training budget and vendor SLAs.
Requirements
6–10 years in beauty / personal-care retail training ; led pan-India TTT programs.Strong grasp of makeup & skincare; able to explain INCI and shade science simply.Bilingual : Hindi & English ; confident facilitator and on-camera presenter.Data-driven; advanced Sheets / Excel; familiar with LMSWeekend / launch flexibility; high travel comfort.Plus : MT / EBO experience, cosmetology certification, basic VM.Hiring notes (trade-offs to consider)
Pure L&D profiles = stronger pedagogy / content; may need coaching on retail hustle.Ex-BA / Counter Leads = great field intuition; test for content creation & analytics.Prior brand-side beats third-party trainer for accountability to KPIs.To apply : Share CV + 2 sample artifacts (micro-video ≤2 min and a one-page playbook) demonstrating you can teach “shade matching” and a “cross-sell script.” to careers@marscosmetics.in