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Brand Partnership Lead

Brand Partnership Lead

ConfidentialGurugram, Gurgaon / Gurugram, India
9 days ago
Job description

Role Summary :

We're looking for a creative and culturally aware Brand Partnership Lead (Activation & Collaborations) to lead brand experiences and partnerships across the Honasa portfolio. The role is built for someone who thrives on bringing ideas to life — from designing high-impact activations to building cross-brand and strategic collaborations that drive relevance, visibility, and consumer love. You'll work at the intersection of creativity, relationships, and execution — shaping how our brands show up in culture and connect with consumers beyond advertising.

Key Responsibilities

1. Brand Activations & Experiences

  • Conceptualize and execute on-ground, digital, and experiential activations across Honasa brands.
  • Translate brand purpose and campaigns into memorable experiences that drive awareness, engagement, and earned buzz.
  • Identify and leverage cultural moments, events, and festivals for impactful brand presence.
  • Manage creative ideation, vendor partnerships, execution, and on-ground storytelling end-to-end.

2. Cross-Brand & Strategic Partnerships

  • Identify and forge cross-brand collaborations that create shared value — from co-created products and campaigns to pop-up experiences and content integrations.
  • Build long-term partnerships with brands, creators, media platforms, and cultural communities that align with Honasa's ethos.
  • Lead negotiation and structuring of partnership agreements that deliver mutual brand and business benefits.
  • Work with internal marketing and communications teams to amplify these collaborations across earned, owned, and paid channels.

    • 3. Community & Cultural Relevance

  • Keep a close eye on emerging trends, social conversations, and brand opportunities within pop culture.
  • Partner with the influencer and PR teams to activate moments that position Honasa brands at the heart of cultural conversations.
  • Support the creation of communities and partnerships that deepen brand-consumer engagement over time.

    • 4. Project & Stakeholder Management

  • Collaborate with brand, creative, and design teams to ensure seamless execution of all initiatives.
  • Manage timelines, budgets, and post-activation reporting across multiple simultaneous projects.
  • Maintain strong relationships with external agencies, collaborators, and event partners to drive execution excellence.

    • Key Requirements

  • 5+ years of experience in brand activations, partnerships, or experiential marketing.
  • Proven track record in managing cross-brand or cultural collaborations.
  • Strong creative sensibility, presentation, and communication skills.
  • Confident, articulate, and presentable — able to represent the brand in external partnerships.
  • Excellent project management, negotiation, and multitasking skills.
  • Comfortable working in a fast-paced, high-growth environment with multiple stakeholders.

    • Who We're Looking For

    A right-brained, relationship-driven storyteller who can blend creativity with structured execution.

    Someone who sees the cultural big picture, loves collaboration, and can turn every brand moment into a memorable consumer experience.

    Skills Required

    Negotiation, experiential marketing, Project Management

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    Partnership Lead • Gurugram, Gurgaon / Gurugram, India