Regional Expert Activation Manager

Key Responsibilities

The role has the following key deliverables :

• Execution Excellence :
• Drive regional expert category activations and above category initiatives to deliver overall business objectives with the help of HO expert marketing and RESM+ ZESMs in the Region.
• Own brand wise expert Activation NFRS budget for the region, track spends and drive accountability for key regional NFRS inputs.
• Digital Acumen to drive HHP KPIs for the region-registrations and engagement metrics like No of Pages- browsed, time spent etc.
• Build and scale innovative partnerships with focus expert audience at scale- dentists, paeds, GP / CPs and pharmacies.
• Deliver expert detailed portfolio topline & build operating rhythm around core commercial cycle- be the custodian of expert cover guide from HO to Region and customization and allocation to ZESMs
• Build operating rhythm around entire core commercial cycle deliver FC accuracy at region level within agreed limits for expert detailed brands
• Ensure seamless adoption of Power BI dasboards, Veeva for analytics to track ROI for expert activation spends, activity wise.
• Partner with SFE team for monthly / quarterly inputs reconciliation as well as partnering for new initiatives like Exceed.AI
• Strategic Thinking : Building our brand love with customers & consumers through best-in-class visibility & impactful activations across relevant environments like in-clinics, in-hospitals and pharmacies.
• Stakeholder Management : Work with HO Expert marketing teams, Regional Expert and GT sales team to deliver the required objectives on growth, activations, visibility and expert KPIs like Rxbers, Rx share, BRMO
• Capability Building : Work with HO expert team, training teams & expert RLT to build region reps capability & develop talent pipeline for better succession planning.

Minimum Level of Job-Related Experience Required

Skills Required

Pharma, Training, Coaching