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Social Media Manager

Social Media Manager

Bahwan Cybertek GroupMumbai, MH, IN
30+ days ago
Job type
  • Quick Apply
Job description

Scope of work

A. Social Media Growth Strategy

  • Develop and execute a social media strategy focused on organic growth, engagement,

and community building.

  • Use AI tools to identify trends, optimize content, and maximize reach without relying
  • on paid campaigns.

  • Define KPIs for organic growth, including follower growth, engagement rates, and
  • referral traffic.

    B. SEO Strategy & Execution

  • Conduct keyword research to identify opportunities for organic search growth.
  • Optimize website content, blog posts, and landing pages for target keywords.
  • Collaborate with the content team to create SEO-friendly content (e.g., blogs, guides,
  • and tutorials) that aligns with user intent.

  • Monitor and improve technical SEO elements, such as site speed, mobile-friendliness,
  • and crawlability.

  • Build and manage backlink strategies to improve domain authority
  • C. Analytics & Reporting

  • Track and analyze social media performance using AI analytics tools (e.g., Hootsuite,
  • Sprout Social, or proprietary AI tools).

  • Provide weekly & monthly reports on social media growth, engagement, and ROI.
  • Adjust strategies based on data insights to continuously improve performance.
  • D. Platform Management

  • Manage and grow the company’s presence on key platforms, including but not
  • limited to : o Instagram

    o Twitter (X)

    o Facebook

    o LinkedIn

    o TikTok

    o YouTube

    o Medium

    o Pseudo Instagram Handle

    o CEO’s Social Media

    D. Content Creation & Management

  • Collaborate with the content and design teams to create engaging, platform-specific
  • content (e.g., videos, graphics, reels, stories, and posts).

  • Ensure all content is optimized for SEO and aligns with the brand’s voice and
  • messaging.

  • Repurpose high-performing content across platforms to maximize reach.
  • E. Community Engagement

  • Actively engage with followers, respond to comments, and foster a sense of
  • community around the brand.

  • Monitor and manage online conversations related to the brand, including addressing
  • customer inquiries and feedback.

  • Identify and collaborate with influencers, athletes, and gaming communities to amplify
  • reach organically.

    F. Analytics & Reporting

  • Track and analyze social media and SEO performance using AI analytics tools (e.g.,
  • Google Analytics, SEMrush, or proprietary AI tools).

  • Provide monthly reports on organic growth, engagement, and user journey metrics.
  • Adjust strategies based on data insights to continuously improve performance.
  • G. Collaboration

  • Work closely with the marketing, product, and AI teams to align social media efforts
  • with product launches, events, and campaigns.

  • Provide input on how AI-driven features can be showcased on social media to attract
  • and engage users.

    Job Description

    Requirements

    Scope of work

    A. Social Media Growth Strategy

  • Develop and execute a social media strategy focused on organic growth, engagement,
  • and community building.

  • Use AI tools to identify trends, optimize content, and maximize reach without relying
  • on paid campaigns.

  • Define KPIs for organic growth, including follower growth, engagement rates, and
  • referral traffic.

    B. SEO Strategy & Execution

  • Conduct keyword research to identify opportunities for organic search growth.
  • Optimize website content, blog posts, and landing pages for target keywords.
  • Collaborate with the content team to create SEO-friendly content (e.g., blogs, guides,
  • and tutorials) that aligns with user intent.

  • Monitor and improve technical SEO elements, such as site speed, mobile-friendliness,
  • and crawlability.

  • Build and manage backlink strategies to improve domain authority
  • C. Analytics & Reporting

  • Track and analyze social media performance using AI analytics tools (e.g., Hootsuite,
  • Sprout Social, or proprietary AI tools).

  • Provide weekly & monthly reports on social media growth, engagement, and ROI.
  • Adjust strategies based on data insights to continuously improve performance.
  • D. Platform Management

  • Manage and grow the company’s presence on key platforms, including but not
  • limited to : o Instagram

    o Twitter (X)

    o Facebook

    o LinkedIn

    o TikTok

    o YouTube

    o Medium

    o Pseudo Instagram Handle

    o CEO’s Social Media

    D. Content Creation & Management

  • Collaborate with the content and design teams to create engaging, platform-specific
  • content (e.g., videos, graphics, reels, stories, and posts).

  • Ensure all content is optimized for SEO and aligns with the brand’s voice and
  • messaging.

  • Repurpose high-performing content across platforms to maximize reach.
  • E. Community Engagement

  • Actively engage with followers, respond to comments, and foster a sense of
  • community around the brand.

  • Monitor and manage online conversations related to the brand, including addressing
  • customer inquiries and feedback.

  • Identify and collaborate with influencers, athletes, and gaming communities to amplify
  • reach organically.

    F. Analytics & Reporting

  • Track and analyze social media and SEO performance using AI analytics tools (e.g.,
  • Google Analytics, SEMrush, or proprietary AI tools).

  • Provide monthly reports on organic growth, engagement, and user journey metrics.
  • Adjust strategies based on data insights to continuously improve performance.
  • G. Collaboration

  • Work closely with the marketing, product, and AI teams to align social media efforts
  • with product launches, events, and campaigns.

  • Provide input on how AI-driven features can be showcased on social media to attract
  • and engage users.

    Job Description

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    Social Media Manager • Mumbai, MH, IN

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