Growth Marketing Manager - Social & Campaigns

Role : Growth Marketing Manager - Social & Campaigns

Reports to : Director of Marketing

Location : Coimbatore (In-office, no Hybrid / Remote)

About FHT & This Role

FHT is building a high-performance Account-Based Marketing (ABM) team designed to drive predictable, scalable revenue from our ideal customer accounts. We're seeking a Growth Marketer to own the social and paid campaigns pillar of our ABM motion—leveraging LinkedIn, Google AdWords, and Facebook to engage target accounts, influence buying committees, and accelerate pipeline velocity.

This isn't traditional demand gen. You'll be architecting multi-touch campaigns that move specific accounts through the buyer journey, creating air cover for sales conversations, and proving marketing's direct impact on closed-won revenue. You'll also lead a content writer and designer to execute personalized, account-specific creatives at scale. Strong experience in Cybersecurity and / or HubSpot is a plus.

Key Aspects of This Role

Populate the ToFU with TAL leads using ABM 1 : 1, 1 : few, and 1 : many outbounds.

Engage, warm, and nurture MoFU using intent-relevant buyer journeys.

Accelerate BoFU prospects to the sales pipeline using conversion journeys and campaigns.

Re-engage stalled opportunities (sales marked Nurture)

Expand into new divisions within existing customers.

Own the integrated content strategy and planning.

Collaborate with writer and designer to produce quality assets for organic and paid campaigns.

Set target KPIs and generate periodic reports to track, measure, and improve the overall growth metrics.

Ensure an omnichannel approach to account engagement, asset generation, pipeline creation, and revenue.

Make the shift to setup, manage and automate always-on inbound marketing using ABM 1 : many.

Key Responsibilities

ABM-Driven Content Strategy & Planning

Ideate and develop monthly content calendars that speak directly to personas within our target account buying committees (ensure content addresses the full buying committee—not just one persona)

Focus on integrated content that aligns paid, organic, email, and sales outreach

Develop account-specific content plays for tier 1 accounts (personalized assets, custom campaigns)

Build repeatable campaign playbooks (e.g., cold account activation, pipeline acceleration, expansion)

Build content-driven buyer journeys

Review all assets for quality, brand consistency, and strategic alignment

Coordinate content across channels to create true omnichannel account experiences

Organic Growth – Omnichannel

Focus on LinkedIn as our primary channel for account engagement and thought leadership

Monitor and engage with target account activity—amplifying posts, commenting on executive updates, building relationships at scale

Track account-level engagement metrics : which target accounts are engaging, who within those accounts, content attribution to opportunities

Grow relevant follower base within ICP, prioritizing quality (target accounts) over vanity metrics

Plan and execute email marketing that aligns with either buyer journeys or paid campaigns.

HubSpot experience preferred.

Paid Growth – Performance Marketing

Design and execute account-based paid campaigns across LinkedIn Ads (account targeting) and Google AdWords (retargeting, intent)

Build and manage account lists, segmentation, and suppression logic for precise targeting

Coordinate campaigns with active sales plays—launch air cover campaigns when SDRs start outreach

Build and activate nurture campaigns for pipeline accounts

A / B Test messaging, creative, and offers, specific to different account segments, industries, or buying stages.

Ideate and execute creative and witty campaigns that prevent ad fatigue.

Manage budgets with focus on account, opportunity, and revenue KPIs

Reporting paid growth using an omnichannel campaign perspective – HubSpot experience preferred.

Team Leadership & Creative Excellence

Manage and develop a content writer and designer

Coach the team on target accounts, campaigns context, personas, pain points, and campaign objectives

Drive creation of personalized assets (content and creatives) at scale—customized one-pagers, account-specific social posts, tailored ad creatives

Plan ahead and enable collaboration & tracking of deliverables

Foster a culture of creativity, testing, learning, and continuous improvement

Work closely with MarketingOps to setup and manage HubSpot

Performance Reporting & Optimization

Deliver weekly paid campaign performance reports with optimization recommendations

Produce monthly ABM growth reports showing :

Target account engagement and coverage metrics

Campaign contribution to pipeline and revenue

Account progression through buying stages

Channel performance and attribution analysis

Track account-based KPIs : accounts reached, accounts engaged, meetings booked from campaigns, influenced pipeline, marketing-sourced pipeline from target accounts

Present insights to leadership with strategic recommendations for budget allocation and campaign strategy

Own the feedback loop—translate what sales is hearing into campaign refinements

Required Qualifications

4-6 years of B2B demand generation and growth marketing experience with ABM context.

1-3 years managing people , ideally creative team members (writers, designers, content creators)

Min. 2 years of LinkedIn Ads & performance marketing – proven success running high performance campaigns on LinkedIn (account targeting, matched audiences, suppression using criteria / HubSpot, retargeting)

Experience with Google AdWords and Facebook Ads in a B2B context

Deep understanding of B2B buying committees, buyer journeys, and sales cycles

Ability to think like sales—understanding what messaging and touchpoints move deals forward

Experience creating content strategies and managing editorial calendars

Strong proficiency with HubSpot (Marketing Hub, CRM, workflows, reporting) - you know omnichannel campaigns, automations / workflows, email marketing, social media management, and can extract actionable insights.

Bias toward action and experimentation—you test, learn, and iterate quickly

Collaborative mindset with ability to work cross-functionally with sales, ops, and leadership

Preferred Qualifications

HubSpot Advanced Skills : custom workflows, lead scoring models, attribution reporting, automated and intent-driven buyer journeys

Experience with ABM platforms is a plus (6sense, Demandbase, Terminus, RollWorks)

Background in Cybersecurity, SaaS, enterprise software, or complex B2B plays

Familiarity with intent data, social listening, predictive analytics, and account scoring models

Understanding of design and content fundamentals (can give smart creative feedback)

Certifications in HubSpot, LinkedIn Ads, Google Ads, or ABM methodologies etc.

Our Ideal Candidate

If you’re checking off at least 80% of the job description and are open to being coached toward a 110% - hit apply!