SEO Strategy & Implementation :
- Conduct comprehensive keyword research and analysis for cryptocurrency and fintech-related terms
- Optimize website content, meta tags, headers, and URLs for improved search engine rankings
- Develop and execute on-page and technical SEO strategies
- Monitor and analyze website performance using SEO tools like Google Analytics, Search Console, and SEMrush
- Create SEO-friendly content briefs and collaborate with content creators
Content Optimization :
Optimize existing web pages and blog content for target keywordsEnsure content aligns with SEO best practices and user intentPerform competitor analysis to identify content gaps and opportunitiesSupport the creation of linkable assets and content marketing initiativesTechnical SEO :
Conduct regular website audits to identify and resolve technical SEO issuesMonitor website speed, mobile-friendliness, and core web vitalsCollaborate with our technology team to implement technical SEO recommendationsEnsure proper implementation of schema markup and structured dataBring these HODL-worthy skills to the table :
Education & Experience :
Master's or Bachelor's degree in Marketing, Digital Marketing, Communications, or related fieldExcellent written and verbal communication skills in English3+ years of experience in SEO or digital marketingFresh graduates with relevant internship experience are welcome to applyGoogle Analytics or Google Ads certificationTechnical Skills :
Basic understanding of SEO principles and best practicesFamiliarity with SEO tools (Google Analytics, Search Console, keyword research tools)Proficiency in Microsoft Excel / Google Sheets for data analysisReporting & Analysis :
Generate monthly SEO performance reports with actionable insightsTrack keyword rankings, organic traffic, and conversion metricsIdentify trends and opportunities for continuous improvementPresent findings and recommendations to stakeholders(ref : iimjobs.com)