Sales Officer- General Trade

Greetings of the day...!!

The ideal candidate will be responsible for driving sales and market share growth for our product lines, including hair care, cooking edible oils, spices, and coconut oil. This role requires a strong understanding of the FMCG sector, General Trade Sales skills, and a proven track record in sales management.

HQ-Hyderabad,

HQ- Chennai,

HQ- Bangalore

Key Responsibilities : -

Sales & Revenue Targets

Meet or exceed monthly, quarterly, annual sales targets for coconut oil (and possibly related product lines such as edible oils, spices, etc.).

Forecast sales volumes, monitor performance vs target.

Territory / Distributor Management

Manage and grow the territory by optimizing coverage—ensuring products reach retailers, distributors, wholesalers.

Build and maintain strong relationships with distributors, retailers, modern trade, key accounts.

Ensure product availability – address distribution gaps, prevent stock‑outs, ensure timely deliveries.

Trade Execution & Visibility

Ensure good in‑store execution : shelf placements, displays, point‑of‑sale (POS) materials, brand visibility.

Promote products via trade promotions, offers, demos (if applicable), activation campaigns.

Monitor competitor activities (pricing, promotions, new product entries) and provide feedback.

Team / Field Force Coordination (if applicable)

Supervise or coordinate with junior sales officers / sales promoters in your territory.

Coach, mentor, motivate the field sales team to perform well.

Reporting & Market Intelligence

Prepare and submit regular reports on sales performance, distributor feedback, market share, stock and order status.

Analyze market dynamics : demand shifts, competition, consumer preferences.

Suggest corrective actions or strategies based on data.

Customer / Retailer Engagement

Visit key retailers / wholesalers to build relationships.

Resolve issues related to orders, product quality, delivery delays, etc.

Collect feedback from users or retailers and communicate those back to internal teams (marketing / production).

Planning & Strategy

Participate in sales planning : territory plans, route plans, sales forecasts.

Execute strategies laid out by senior management to increase penetration, growth in share of market.

Experience & Education

Bachelor’s degree in business, Commerce, Marketing or relevant field. MBA or specialization is a plus.

Minimum Experience

usually 3 years in sales in FMCG

Proven record of meeting / exceeding sales targets.

Compensation & Benefits

Fixed salary + performance‑based incentives / bonuses.

Travel allowances / reimbursements.

Other standard benefits as per company policy (PF, etc.).

If you passionate about this role, we encourage you to apply here-

career@scwl-india.com

India's Leading Coconut Oil Brand | Shalimar's| Best Coconut oil in India

Company Profile :

Shalimar Sunflower Oil Manufacturer, Ayurvedic Jasmine Oil Supplier, Exporter

Originated even before the independence of India, Shalimar Chemical Works Private Ltd. is an Indian brand name that laid its foundation stone by the hands of its founder Late Prakriti Nath Bhattacharjee in 1941. A year later, the company partnered with Late Panchanan Mondal and in 1945 it was incorporated by both of these partners. The products offered by us comprising Shalimar Kachi Ghani Mustard Oil, Shalimar Sunflower Oil, Cooking Oil, Spice & Seasoning Powders, Coconut Oil, Coconut Edible Oil, Medicated Coconut Oil, Non Stick Oil, Mustard Oil, Edible Oil, Vegetable Oil, Meat Masala, Coconut Oil, Cooking Oil, Ayurvedic Jasmine Oil, Ayurvedic Oil, Coconut Edible Oil, Chef Spices, Popular Spices including Chilli Powder, Coriander Powder, Turmeric Powder, Cumin Powder, Refined Sunflower Oil, Kachi Ghani Mustard Oil etc. still leads the international market place in spite of ever increasing competition.