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Digital Marketing Executive
Digital Marketing ExecutiveMiran World • thiruvananthapuram, India
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Digital Marketing Executive

Digital Marketing Executive

Miran World • thiruvananthapuram, India
1 day ago
Job description

Company : Miran World

Number of Openings : 2

Type : Full-time

Experience : 2+ Years

Location : Sainik Farms, New Delhi (On-Site)

We are hiring! We are seeking a talented and motivated Digital Marketing Executive with a 2+ years of experience to join our growing team in New Delhi. This role requires a balance of creative thinking, strong analytical skills, and hands-on experience across various online platforms. You will be instrumental in driving qualified traffic, generating leads, and supporting overall business growth.

What will you do;

  • Manage and optimize paid search (PPC / Google Ads) and organic search (SEO) strategies.
  • Plan, execute, and analyze email marketing campaigns to nurture leads.
  • Oversee and create engaging content for our company's social media platforms.
  • Track key performance indicators (KPIs) and report on the effectiveness of all digital channels using Google Analytics.
  • Contribute creative ideas for new digital initiatives and audience targeting.
  • Collaborate with the content and web development teams to ensure all digital assets are optimized for conversion, user experience, and mobile responsiveness.

Qualifications;

  • A recognized professional Digital Marketing Certification combined with relevant experience.
  • Bachelor's degree in any field.
  • Proven experience in Social Media Marketing and Lead Generation
  • Strong skills in Marketing, Web Analytics, and Digital Marketing
  • Understanding of SEO principles, including technical SEO and content optimization.
  • Experience using marketing automation software (e.g., HubSpot, Marketo) and email service providers (e.g., Mailchimp, Constant Contact).
  • Ability to analyze and interpret data to make informed decisions
  • Experience with managing budgets and project timelines
  • Experience in B2B digital marketing is a plus
  • Technical Proficiency :

  • Google Ads (search, display, shopping campaigns)
  • Facebook Ads Manager and Instagram advertising
  • LinkedIn Campaign Manager
  • X Campaign Manager
  • Google Analytics 4 and Google Ads and conversion tracking
  • Google Tag Manager and pixel implementation
  • Landing page optimization and CRO principles
  • Marketing automation platforms (HubSpot, Marketo, ActiveCampaign)
  • Soft Skills :

  • Problem-solving and optimization mindset
  • Excellent written and verbal communication skills
  • Communication and stakeholder management
  • Self-motivated and proactive learner
  • Collaborative team player
  • Adaptability in fast-paced environments
  • Why Join Us?

  • Impact : This is a high-visibility role where your work directly contributes to the company's growth.
  • Culture : Enjoy a supportive, collaborative, and flexible work environment.
  • Benefits : Competitive salary, generous PTO.
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    Digital Marketing Executive • thiruvananthapuram, India

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