Social Media Content Creator

We are looking for a dynamic and results-driven Social Media Content Creator to create thumbstopping content for social media. This role will play a crucial part in assisting with end-to-end coordination of growing our brand pages, content execution—ensuring timely delivery and brand alignment across all social media touchpoints. The ideal candidate will have a strong grasp of content shooting, scripting, and editing, be highly organised, and have a keen eye for content quality, performance, and collaboration opportunities.

Key Responsibilities :

Content Creation : Ideate, script, and produce engaging social media content, including reels, videos, and posts, aligned with TIGC’s brand identity.

Brand Storytelling : Maintain and enhance TIGC’s tone, style, and positioning across all campaigns and digital touchpoints.

Video Production & AI Content : Manage video production from concept to execution, including leveraging AI tools for content creation.

Campaign Execution : Work closely with marketing and creative teams to conceptualize and launch brand campaigns.

Community & Performance : Support day-to-day social activities, engage with the audience, and track performance metrics to optimize content strategy.

Requirements :

2–3 years of experience in branding, marketing, or content creation (fashion / lifestyle preferred).

Strong understanding of fashion trends and digital storytelling.

Proven experience with influencer collaborations and end-to-end content campaigns.

Skilled in scriptwriting, video production, and AI content creation.

Intermediate knowledge of Excel and Word for reports and planning.

Proactive, creative, and able to translate brand vision into engaging content.

What You’ll Gain :

Hands-on experience in a leading men’s fashion brand.

Opportunities to experiment, create, and innovate in a fast-paced digital-first environment.

Mentorship from marketing and creative leaders, shaping your career in brand and content strategy.

About Us :

Started in 2012 with the aim to bring fast fashion to India, over the last decade, The Indian Garage Co. has become a leading brand in the men’s casual wear space. The growth, especially in the last 3 years, from a 30cr brand to a 500cr+ brand, has been at breakneck speed. At The Indian Garage Co. (TIGC), we’re redefining fast fashion for India’s youth. With a deep focus on product quality, trend-led design, and value pricing, we’re building one of India’s leading D2C fashion platforms—without any brand tax.

Location : Bangalore (on-site)