Manager, Digital Marketing

Role Summary :

The Digital Marketing Manager will lead the University’s digital presence and outreach efforts with a strong focus on performance marketing, SEO, social media, and overall digital brand strategy. The role requires a data-driven professional who can plan, execute, and optimise digital campaigns to enhance brand visibility, engagement, and lead generation aligned with institutional objectives.

About us

Ahmedabad University is a private, non-profit University that offers students a liberal education with a focus on research-driven and project-based learning. Responsibilities

1. Digital Strategy & Planning

Develop and execute a comprehensive digital marketing strategy in alignment with the University’s brand and communication goals.

Identify audience segments and design targeted digital outreach programmes.

2. Performance Marketing and CRM

Plan, run, and optimise paid campaigns across Google Ad, Meta, LinkedIn and Programmatic ads using Google DV 360.

Ensure cost-effective lead generation and strong campaign ROI.

Hands-on experience with CRM Tools

Track campaign performance, analyse outcomes, and present actionable insights .

3. Website, SEO & AI

Oversee website content quality, structure, and user experience.

Manage SEO initiatives, including keyword strategy, on-page and off-page optimisation, to improve search rankings and organic reach.

Collaborate with internal teams and vendors for website updates and enhancements.

4. Social Media Management

Develop social media content plans that enhance engagement and brand presence.

Manage platforms and their performances across LinkedIn, Instagram, Facebook, YouTube, X, Threads and Google Business Profile.

Monitor trends and adapt strategies to strengthen digital positioning.

5. Analytics & Reporting

Use Google Analytics and platform insights to measure the performance and effectiveness of digital activities.

Use AI-driven tools to monitor analytics and report generation.

Generate periodic dashboards and reports for leadership visibility and decision-making.

6. Collaboration & Coordination

Work closely with communications, design, and academic teams for integrated campaign execution.

Liaise with external digital and creative agencies where required.

Required Skills & Experience

Bachelor’s degree in marketing, Communications, Business, or related field.

10–12 years of relevant experience in digital marketing, preferably in the education / services sectors.

Hands-on expertise in Google Ads, Meta Ads Manager, LinkedIn Ads and Google Analytics (GA4).

Strong understanding of SEO strategies and tools.

Proven ability to plan and execute multi-channel digital campaigns.

Excellent communication, analytical thinking, and stakeholder management skills.

Desired Attributes

Creative mindset with strong attention to detail.

Ability to thrive in a fast-paced and dynamic environment.

Proactive, self-driven, and result-oriented.