Senior Strategist, Employer Branding

We are seeking a dynamic Employer Branding Leader to build and lead our employer brand strategy for Blackbaud's Global Capability Center (GCC) in India. This role will be instrumental in shaping our identity as an employer of choice, bringing our Employee Value Proposition (EVP) to life, and driving engagement across internal and external platforms. As the brand leader for Blackbaud India, you will be the steward of our brand identity in the region.

What You'll Do

Strategy & Leadership

• Develop and execute a comprehensive employer branding strategy aligned with Blackbaud's global vision, brand guidelines and local market and cultural dynamics.
• Partner with cross-functional departments including but not limited to HR, Talent Acquisition, and Global Brand & Corporate Marketing to ensure synergy in messaging and execution.
• Lead the creation of a localized EVP that resonates with talent in India, aligned with Blackbaud's global EVP.
• Adapt and implement Blackbaud's existing global brand guidelines for the Indian market, bringing to life Blackbaud's global brand with consistency where appropriate and culturally contextualized where appropriate
• Ensure brand coherence across all internal and external communications.
• Lead brand storytelling efforts for the Indian audience across social media, PR, and community engagement.
• Support internal communications to foster brand culture and employee engagement.

Campaigns & Content

Digital Presence & Advocacy

Events & Campus Branding

Analytics & Reporting

What You'll Bring

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Blackbaud is a digital-first company which embraces a flexible remote or hybrid work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

Skills Required

Campaign Management, Employer Branding, Storytelling, Content Creation, Communications, Marketing