Digital Advertising Strategist

Job Title : Digital Marketing Specialist – Performance Marketing (Google & Meta Ads)

Position : Part-time, Freelance or Project based

Work Mode : Remote / Work From Home

Experience : 1–3 Years

Salary : As per industry standard.

About Indian Farmer :

Since 2018, Indian Farmer has empowered over 10 million+ farmers through 2,000+ videos, courses, and resources — making agriculture profitable, respected, and tech-driven. We’re leading India’s agri-education revolution through innovation, community, and technology.

About the Role :

We are looking for a Performance Marketing Specialist to plan, execute, and optimize campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, and emerging ad networks to scale our course enrollments and revenue.

Your goal will be to drive leads, conversions, and revenue through data-driven strategies, A / B testing, and performance optimization.

Key Responsibilities :

• Plan, execute, and optimize paid campaigns across Google and Meta Ads.
• Conduct keyword, audience, and creative testing to improve CTR and ROI.
• Collaborate with design and content teams to build conversion-focused creatives and landing pages.
• Analyze campaign performance and deliver actionable insights.
• Manage and track ad budgets, ensuring efficient spend across channels.
• Implement tracking and conversion pixels accurately.
• Report weekly and monthly performance metrics to leadership.

Qualifications :

Why Join Indian Farmer :