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Marketing Executive (Traditional & Digital Branding)

Marketing Executive (Traditional & Digital Branding)

ConfidentialCoimbatore, India
4 days ago
Job description

Job Title : Marketing Executive (Traditional & Digital Marketing)

Experience : 3 – 5 Years

Location : Peelamedu

Employment Type : Full-Time

About the Role :

We are looking for a proactive and creative Marketing Executive who can independently handle all marketing activities — both traditional and digital. The ideal candidate will have hands-on experience in design coordination, print marketing (posters, banners, pamphlets), as well as digital campaigns, ensuring consistent branding and effective outreach.

Key Responsibilities :

Traditional Marketing :

  • Plan, design, and coordinate posters, banners, pamphlets, and print advertisements
  • Manage vendor coordination for printing, fabrication, and outdoor branding.
  • Organize on-ground marketing activities, exhibitions, and events.
  • Ensure branding consistency across all offline materials and campaigns.

Digital Marketing :

  • Manage and execute social media marketing (Facebook, Instagram, LinkedIn, YouTube, etc.).
  • Handle Google Ads, SEO, and online campaigns to drive engagement and leads.
  • Coordinate with content / design teams (or design software if self-handling) for creative assets.
  • Track and report digital performance metrics regularly.
  • General :

  • Develop and implement monthly marketing plans and budgets.
  • Maintain brand guidelines and ensure a uniform marketing message.
  • Work closely with management to plan and execute marketing strategies.
  • Independently manage end-to-end marketing deliverables and timelines.
  • Requirements :

  • Bachelor's degree in Marketing, Mass Communication, or related field.
  • 3–5 years of experience in marketing (traditional + digital).
  • Strong understanding of offline advertising and digital channels.
  • Good knowledge of graphic design coordination
  • (basic design skills a plus).
  • Excellent communication, negotiation, and project management skills.
  • Ability to work independently and take ownership of complete marketing activities.
  • Preferred Skills :
  • Familiarity with Canva, Photoshop, CorelDRAW, or similar tools.
  • Basic knowledge of Google Analytics, Meta Business Suite, and SEO tools.
  • Experience in event marketing or field activation campaigns.
  • Strong eye for design and brand presentation.
  • What We Offer :

  • A creative and flexible work environment.
  • Opportunities to lead brand growth initiatives.
  • Competitive salary with performance-based incentives.
  • Contact : + 91 9486126331

    Hr Manager

    Skills Required

    Canva, Graphic Design, Coreldraw, print marketing, Google Ads, Social Media Marketing, Google Analytics, Photoshop, Seo

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