International Marketing & Business Development Executive

Job Summary

The International Marketing & Business Development Executive will be responsible for expanding the company’s global footprint through systematic country-wise lead generation, digital marketing, exhibition coordination, and data analytics. The role involves identifying potential distributors, engaging prospects, and supporting the sales pipeline through data-driven marketing and relationship building.

Key Responsibilities

• Generate and qualify leads from target countries using LinkedIn, export data portals, trade directories, and other digital tools.
• Research potential distributors, OEM clients, and institutional buyers by product category and region.
• Maintain a comprehensive database of country-wise and product-wise prospects.
• Execute digital campaigns for international buyer engagement through LinkedIn, email, and other platforms.
• Send bulk and targeted email campaigns, track engagement metrics, and maintain mailing lists.
• Support online branding activities — product promotion, catalog circulation, and awareness campaigns.
• Assist in pre-exhibition planning — target buyer identification, mailers, and appointment scheduling.
• Manage post-exhibition lead data entry, categorization, and follow-up tracking through CRM / ERP.
• Analyze international trade data and buyer behavior to identify new business opportunities.
• Prepare periodic reports and dashboards highlighting lead conversion, country performance, and campaign ROI.
• Maintain accurate and updated data of all leads and existing clients in the CRM / ERP system.
• Transfer qualified leads to the respective Sales Department or Territory Manager for conversion.
• Engage leads through consistent follow-up, professional communication, and product updates.
• Build long-term business relationships with international clients and channel partners.

Desired Candidate Profile