Sr Growth Marketer

Viralo is looking for a data-driven, hands-on Growth Marketer with 4+ years of proven experience in performance marketing. As part of our fast-scaling microdrama platform, you'll take ownership of driving customer acquisition, retention, and revenue growth through scalable paid campaigns and innovative growth strategies .

Key Responsibilities

• Own & scale paid marketing campaigns across Meta, Google Ads, and other relevant channels.
• Monitor, analyse, and optimize campaign performance across metrics like CTR, CPA, CAC, LTV, and ROAS.
• Design and run structured A / B and multivariate tests on creatives, ad copies, funnels, and audience cohorts.
• Collaborate with product and content teams to align growth initiatives with user journeys.
• Manage budgets effectively, with a focus on maximizing ROI while testing new opportunities.
• Implement and oversee tracking, attribution, and reporting systems (Pixels, UTMs, GA4, MMPs).
• Stay ahead of platform updates, algorithm changes, and new-age growth channels (influencer, affiliates, programmatic, etc.).

Requirements

Why Join Us

Skills Required

Google Ads, Excel, Sql