Performance Marketing Manager

About the Role

We’re looking for a Performance Marketing Specialist to own and scale paid marketing

channels that drive user acquisition, engagement, and retention for Firstclub. This role is

perfect for someone who is highly analytical, creative, and excited to experiment with growth

levers in a fast-paced startup environment.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, and other performance channels.
• Continuously monitor CAC, ROAS, LTV, and funnel performance, ensuring sustainable and scalable growth.
• Run experiments & A / B tests to identify new growth opportunities.
• Collaborate with content, design, and product teams to improve ad creatives and landing pages.
• Work with analytics tools to build dashboards, track KPIs, and share insights with leadership.
• Stay updated with industry trends, new ad formats, and emerging performance platforms.

What We’re Looking For