Delivery Manager (CPL - Affiliate)

As the Campaign Delivery Manager for Performance Marketing, you will be responsible for overseeing and optimizing CPL-driven web campaigns. The role requires end-to-end management of campaigns, strong affiliate and publisher partnerships, and collaboration with cross-functional teams to drive lead generation, enhance quality, and maximize ROI.

Key Responsibilities

• Web Campaign Management : Lead the execution, monitoring, and optimization of CPL-based affiliate marketing campaigns across web platforms.
• Affiliate & Publisher Relationship Management : Build, nurture, and manage strong partnerships with web affiliates and publishers to ensure smooth campaign delivery and long-term collaboration.
• Performance Tracking & Reporting : Track and analyze campaign performance with a focus on CPL models, reporting key metrics such as leads delivered, lead-to-sale ratio, and conversion quality.
• Optimization : Proactively implement strategies to reduce CPL, improve lead quality, increase conversion rates, and maximize overall ROI.
• Collaboration with Cross-Functional Teams : Partner with sales, product, and creative teams to ensure alignment on campaign objectives, lead quality requirements, and creative assets.
• Analytics & Insights : Leverage analytics tools to evaluate web campaign performance, delivering actionable insights to enhance effectiveness.
• Compliance & Quality Assurance : Ensure lead generation campaigns adhere to compliance standards, publisher guidelines, and company policies to maintain lead quality and brand reputation.
• Content & Creatives Coordination : Work with the content / design teams to develop and optimize creatives, landing pages, and forms to support affiliates and maximize lead generation.
• Onboarding & Training : Support onboarding of new affiliates and publishers, ensuring they are aligned with campaign KPIs, compliance, and expectations.

Qualifications & Experience

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Skills Required

Affiliate Marketing