Product Marketing Manager

Key Responsibilities

• Collaborate with regional sales leadership to create and deliver a marketing strategy aligned with business goals.
• Support regional GTM plans for all products, product launches, and campaigns.
• Set campaign goals, track performance, and optimize marketing effectiveness.
• Expand brand visibility and awareness in the region through creative, cost-effective corporate advertising campaigns.
• Maximize exposure and ROI at industry and other events.
• Work with the CMO to achieve goals for the Marketing Waterfall and ROMI for regional marketing investments.
• Continuously review the marketing mix to ensure optimal execution (events vs online campaigns).
• Report monthly / bi-quarterly results and implement corrective actions as needed.
• Drive channel initiatives through enhanced Channel To and Channel Thru programs, demonstrating ROI of channel investments.
• Ensure compliance with internal marketing policies, contracts, and approval processes.
• Maintain visibility of regional marketing activities and outcomes via effective internal communication strategies.

Required Skills & Qualifications

Skills Required

field marketing, GTM Strategy, Campaign Management, Event marketing, Marketing ROI, Strategic Planning