Digital Marketing Specialist

About the RoleWe are seeking a highly skilled and motivated Digital Marketing Specialist to join our dynamic team. The ideal candidate will possess a deep understanding of digital marketing strategies and platforms, with the ability to design, implement, and optimize campaigns that enhance our institution’s visibility, engagement, and growth.Key ResponsibilitiesDevelop, execute, and manage digital marketing campaigns across multiple platforms including social media, search engines, and email marketing.Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations.Conduct market research to identify trends, opportunities, and competitive strategies.Collaborate with internal teams to ensure brand consistency and alignment with institutional objectives.Manage and optimize SEO / SEM, website content, and digital assets to drive traffic and improve user experience.Plan and execute content marketing strategies, including blogs, newsletters, and digital publications.Stay abreast of emerging digital marketing trends, tools, and best practices to maintain a competitive edge.Qualifications & RequirementsBachelor’s degree in Marketing, Communications, Business, or a related field.Proven experience (2+ years preferred) in digital marketing or a similar role.Strong knowledge of SEO, SEM, Google Analytics, and digital advertising tools.Proficiency in content management systems and social media platforms.Excellent communication, analytical, and organizational skills.Ability to work independently as well as collaboratively in a team environment.What We OfferAn opportunity to contribute to a prestigious institution with a strong legacy.A collaborative and professional work environment.Competitive compensation package aligned with experience and expertise.Opportunities for professional growth and development.