Content & Creative Strategist – Paid Ads

We are seeking a

Content & Creative Strategist – Paid Ads

to conceptualise, strategise, and lead creative development for global paid advertising campaigns. This is a role at the crossroads of creative direction, performance marketing, and content production. You’ll work directly with internal teams and a network of freelancers to turn ideas into thumb-stopping ad creatives and high-impact scripts that resonate with audiences worldwide.

This is perfect for someone who loves the art of storytelling as much as the science of performance data.

Key Responsibilities

Creative Strategy & Concepting

Develop ad concepts, content ideas, and campaign angles for Meta, Google, TikTok, YouTube and emerging platforms.

Create testing frameworks for high-velocity creative experiments.

Content & Script Development

Write sharp, persuasive ad copy and video scripts that convert.

Ensure messaging is consistent across multiple geographies and brand voices.

Creative Production Leadership

Brief, coordinate, and guide designers, video editors, and freelancers to produce top-performing ad creatives.

Maintain a structured creative calendar and pipeline.

Performance Analysis & Optimisation

Monitor paid campaign metrics (CTR, ROAS, CVR, etc.) and translate insights into next-round creative tests.

Recommend creative pivots based on data and audience signals.

Trend & Market Research

Track cultural trends, competitors, and platform updates to stay ahead of the creative curve.

Surface fresh ideas from global markets to inspire new campaigns.

Qualifications

3–5 years of experience in performance creative strategy, growth marketing, or paid media content.

A strong portfolio of high-performing ad creatives or campaigns across Meta, Google, TikTok, and / or YouTube.

Solid copywriting and script-writing skills with a knack for persuasive storytelling.

Ability to brief and collaborate with designers, editors, and cross-functional teams.

Comfort interpreting performance metrics and shaping creative roadmaps from data.

Global experience (US, Europe, or multi-market) is highly preferred.

Excellent communication and project-management skills; detail-oriented and deadline-driven.