Talent.com
Creative Strategist

Creative Strategist

ZupeeGurugram, Haryana, India
3 hours ago
Job description

ROLE : CREATIVE STRATEGIST

About Zupee

Zupee is India’s leading social gaming and entertainment platform, reimagining culturally rooted games for the digital generation. With over 200 million registered users, we’re building a playground where India’s favorite games meet frontier tech and viral storytelling.

Founded in 2018 by Dilsher Singh Malhi (Founder & CEO), Zupee is on a mission to make play more meaningful, fair, and deeply Indian, reviving tradition with innovation and creativity.

About the Role

We’re on the lookout for young, social-native creative thinkers who know how to make the internet stop scrolling.

If your brain speaks in hooks, memes, and viral moments, and you can turn trends into thumb-stopping content, you’ll fit right in.

As a Creative Strategist, you’ll be the mind behind social ideas that people not only like but share. You’ll work closely with design, video, and marketing teams to make Zupee’s voice stand out in the digital chaos.

What You’ll Do

  • Dream up and execute social-first ideas for campaigns, topical moments, and everyday content.
  • Track and decode trends, memes, and internet behavior to build content that travels fast.
  • Write scroll-stopping copy, captions, hooks, scripts, and ideas that hit the sweet spot between smart and fun.
  • Collaborate with design and production teams to bring ideas alive, from rough concepts to polished Reels.
  • Keep an eye on what’s performing (and why) to sharpen creative strategy continuously.
  • Experiment with AI tools and new formats to push creative boundaries.

Who You Are

  • A writer first, with ideas that naturally live on social.
  • Obsessed with Instagram, Reels, and what makes something go viral.
  • Culturally tuned in to memes, trends, music, creators, and pop culture.
  • Confident in creating in a fast-paced, social-first environment, from ideation to posting.
  • Hands-on with new tools like AI, editing, or trend-mapping platforms.
  • Have a good sense of humor, aesthetic, and a knack for disrupting
  • Curious, witty, experimental, and unafraid to try something weird that might just blow up.

    • Bonus Points If You :

  • Have experience at social-first agencies and content creation
  • Have worked on digital native brands known for pop culture content
  • Have created something that actually went viral (we’d love to see it).
  • Can self-shoot, edit, or create short-form content independently

    • Why You’ll Love It Here

    At Zupee, you’ll get to :

  • Work at the intersection of creativity, pop culture, and tech.
  • Shape how millions engage with a brand that’s truly Indian and proudly original. Collaborate with a team that values ideas over hierarchy and energy over titles.
    • Create a job alert for this search

    Creative Strategist • Gurugram, Haryana, India

    Related jobs
    • Promoted
    Sr. Creative Strategist

    Sr. Creative Strategist

    SchbangDelhi, India
    Job Description 2-3 years of relevant experience.Major Roles & Responsibilities : .Carry out creative duties on multiple brands from different industries ranging from campaign planning and ideation t...Show moreLast updated: 30+ days ago
    • Promoted
    Creative Specialist

    Creative Specialist

    eClerxDelhi, India
    Process Manager Roles and responsibilities : Part visual storyteller, part designer, part content creator, you will be responsible to create, enhance and support diverse and complex pre-sales and po...Show moreLast updated: 9 days ago
    • Promoted
    Creative Strategist - Intern

    Creative Strategist - Intern

    CreativeHooksNew Delhi, Delhi, India
    CreativeHooks is a dynamic performance creative agency based in New Delhi, specializing in producing UGC content for D2C brands. We are passionate about storytelling and delivering high-converting a...Show moreLast updated: 3 days ago
    • Promoted
    Creative Strategist (Ad Creative + Hooks Expert)

    Creative Strategist (Ad Creative + Hooks Expert)

    Techdock LabsDelhi, India
    Years Roles & Responsibilities.Work with designers / editors to produce.Identify winning trends, sounds & formats that drive impulse purchases. Monitor creative fatigue & refresh creatives proactively...Show moreLast updated: 1 day ago
    • Promoted
    Content Creator / Creative Strategist

    Content Creator / Creative Strategist

    MySivi (YC W22)Delhi, India
    MySivi is India's first AI Tutor designed to help users practice English speaking.It enhances learning by correcting grammar, pronunciation, and fluency at a faster rate. MySivi aims to improve Engl...Show moreLast updated: 1 day ago
    • Promoted
    Creative Technologist

    Creative Technologist

    alóDelhi, India
    Communication is about reaching out.ALÓ is the start of a conversation.We are a communications agency that believes that conversations are integral parts of storytelling. We are searching for commun...Show moreLast updated: 2 days ago
    • Promoted
    • New!
    Creative Associate

    Creative Associate

    LaFetchGurugram, Haryana, India
    Gurgaon Office (In-office, 5 days a week).LaFetch is building how India discovers and shops fashion.We bring together the coolest homegrown brands — curated with care and delivered in.From scriptin...Show moreLast updated: 3 hours ago
    • Promoted
    Lyxel&Flamingo - Creative Strategist

    Lyxel&Flamingo - Creative Strategist

    Lyxel and FlamingoGurugram, India
    As a Creative Strategist, you will be the mastermind behind innovative and effective influencer campaigns.You'll blend creativity with data-driven insights to develop strategies that align wit...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Creative Director Copy

    Creative Director Copy

    FCB KinnectGurugram, Haryana, India
    You’re not just shaping lines, you’re shaping the voice of brands.As Creative Director Copy, you’ll lead from the front, turning business challenges into bold narratives that break through the nois...Show moreLast updated: 3 hours ago
    • Promoted
    Sr. Brand Solutions Strategist

    Sr. Brand Solutions Strategist

    SchbangDelhi, India
    Experience Required : 2 to 3 Years of experience in a relevant field.Major Roles & Responsibilities : .Interacting with the account planning team and devising an appropriate campaign strategy.Act as t...Show moreLast updated: 30+ days ago
    • Promoted
    Creative Strategy Lead

    Creative Strategy Lead

    BoomletDelhi, India
    Overview : We are a Mumbai-based integrated marketing communications agency offering services in Influencer Marketing, Content Production, and Strategic Communications. This role will work across bus...Show moreLast updated: 15 days ago
    • Promoted
    • New!
    Creative Ads Associate

    Creative Ads Associate

    InstaAstroNoida, Uttar Pradesh, India
    The ideal candidate should have strong design sense, ad performance understanding, and the ability to create concepts that convert. Create static, and video, ad creatives for Meta, Google, and other...Show moreLast updated: 8 hours ago
    • Promoted
    Creative Strategist

    Creative Strategist

    Creatorflux MediaDelhi, India
    CreatorFlux Media is the exclusive Digital talent arm of Zee, focused on end to end influencer solutions encompassing talent management, influencer marketing, creative solutions & creator-led conte...Show moreLast updated: 3 days ago
    • Promoted
    • New!
    Content Strategist - Creator App

    Content Strategist - Creator App

    WishlinkGurugram, Haryana, India
    Wishlink is a well-funded, early-stage startup, on a mission to shape the creator economy and change how people shop.Our mission is to build a hyper-personalized shopping experience for every user,...Show moreLast updated: 3 hours ago
    • Promoted
    • New!
    Creative Head

    Creative Head

    Thrillophilia.comGurugram, Haryana, India
    ROAS, CAC, CTR, CVR and testing velocity.ROAS, CTR, CVR, CAC, testing velocity.UGC, reels, statics, carousels, landing page assets. LP → sale is one seamless, high-converting journey.You’ve only don...Show moreLast updated: 3 hours ago
    • Promoted
    Creative Director – Unreal Engine (10+ years)

    Creative Director – Unreal Engine (10+ years)

    DBiz.aiGhaziabad, IN
    Job Description : Creative Director – Unreal Engine (AAA Game & Digital Twin Production).Lead the creative vision for the game and digital-twin experiences, with a strong focus on Unreal Engine–base...Show moreLast updated: 2 days ago
    • Promoted
    Content & Creative Strategist – Paid Ads

    Content & Creative Strategist – Paid Ads

    DataVinci Analytics AgencyDelhi, IN
    Content & Creative Strategist – Paid Ads.This is a role at the crossroads of creative direction, performance marketing, and content production. You’ll work directly with internal teams and a network...Show moreLast updated: 9 days ago
    • Promoted
    Creative Lead

    Creative Lead

    Kushals Fashion JewelleryDelhi, India
    Creative Lead – Design, Copy & Video Reporting - Creative Head.We’re looking for a creative leader with strong aesthetics, leadership and communication skills to inspire, manage and elevate our cre...Show moreLast updated: 17 days ago