Quick commerce - Performance Marketing

Key Responsibilities

• Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention
• Develop and run geo-targeted and hyperlocal campaigns, tailored to Q-commerce delivery zones and demand patterns
• Leverage your Q-commerce experience to craft real-time, demand-responsive strategies across products and locations
• Collaborate with design and brand teams to deliver conversion-optimized creatives tailored to fast-moving consumer behavior
• Implement and analyze A / B tests for creatives, landing pages, and audience segments
• Work closely with analytics, CRM, and product teams to ensure performance efforts align with user lifecycle and app engagement
• Own attribution modeling and reporting using tools.
• Stay ahead of ad tech, algorithm changes, and competitor activity in the Q-commerce and D2C landscape.

Requirements

Skills Required

Analytics, Performance Marketing, D2C, attribution modeling , Crm