Growth Manager - Meta

Kasha is a global platform designed to empower small business owners, solopreneurs, and freelancers by providing an all-in-one tool to start, run, and grow their businesses. We address the inefficiencies of fragmented tools and multiple subscriptions by offering a seamless solution that integrates company formation, banking, invoicing, client management, website building, and more.About the RoleWe are seeking a Growth Manager – Meta with proven experience in SaaS or Fintech, driving growth through Meta Ads (Facebook & Instagram). You’ll own the strategy, execution, and optimization of performance campaigns, with a strong focus on SMB customer acquisition. This role is highly analytical, fast-paced, and results-driven - perfect for someone who thrives on scaling campaigns with precision and creativity.Key Responsibilities

• Plan, launch, and optimize Meta campaigns across Facebook and Instagram (including Conversion, Retargeting, and Lookalike audiences).
• Develop a weekly testing roadmap (audiences, creatives, bidding strategies, funnels).
• Monitor and optimize daily budget pacing and maintain CPA targets.
• Conduct monthly competitor benchmarking for CPM, CTR, creatives, and targeting approaches.
• Collaborate with Content & Design teams to create compelling ad creatives aligned with SMB messaging.
• Ensure landing pages and funnels are aligned with campaign intent (with Funnel / UX teams).Requirements
• 3–5 years of hands-on experience managing Meta Ads campaigns at scale.
• Proven track record running SMB-focused campaigns in Fintech or SaaS.
• Strong knowledge of Meta Ads Manager, Conversion API, Pixel tracking, and attribution models.
• Analytical skills with experience using Google Analytics, Meta Insights, and BI tools.
• Familiarity with creative testing, funnel analysis, and remarketing strategies.
• Excellent collaboration skills with growth, content, and design teams.Preferred Qualifications
• Experience in multi-channel growth marketing (Google Ads, LinkedIn, YouTube, etc.).
• Knowledge of marketing automation, CRO, and lifecycle funnels.
• Ability to manage external agencies or contractors when required.
• Why Join Us :
• Opportunity to work with cutting-edge technologies and modern development practices.- Collaborative and innovative work environment.- Competitive salary and benefits package.- Career growth and professional development opportunities.