CRO Specialist

About The Company

Optiphoenix, a Conversion Rate Optimization (CRO) agency specializing in AB Test Development with a global footprint. Over the last eight years, we&aposve partnered with renowned brands such as Taj, Jabra, ButcherBox, and PiqueTea, helping them revolutionize their digital strategies to substantially improve critical customer metrics, including Revenue, Conversion, and Engagement.

As we continue to grow, we&aposre seeking passionate individuals who are eager to join our mission-driven journey. If you are motivated by the opportunity to drive meaningful change and excel in conversion optimization and A / B testing, we invite you to join our team.

CRO Specialist

As a CRO specialist, you will use creativity and strong analytical skills to understand website behavior, identify opportunities to increase conversion, revenue, and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.

The ideal candidate would be extremely data-driven and make design tweaks based on user behavior to improve conversions. An experience in creating UI / UX wireframes would be a plus

What You Do

• Use qualitative (heat maps, session recordings, surveys, etc.) and quantitative(Google Analytics or similar) data sources to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
• Establish a web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design, and usability factors of highly converting web pages.
• To understand the WHY behind the data and deliver actionable insights to improve UX and conversion rate optimization and increase lead generation and online sales.
• Define and maintain overall optimization program (site and e-commerce experience, landing pages, forms, and calls-to-action). Use an iterative optimization approach (hypothesize, design, test, measure, optimize), derive actionable insights from the results, formulate new experiment ideas and hypotheses, and implement winning results.
• Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A / B, Multivariate, Targeting, Personalization)
• Coordinate with developers, analysts, and researchers to drive projects forward

Requirements

Benefits of working at Optiphoenix!

We are an equal opportunity employer. We celebrate diversity and are committed to building a versatile environment for all our employees .

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Skills Required

Adobe Analytics, optimizely , Google Analytics, adobe target