Key Responsibilities :
Marketing Communication :
- Develop and implement marketing strategies to achieve business goals.
- Create and execute campaigns to enhance brand visibility and recognition.
- Develop marketing materials such as brochures, presentations, social media content, and website content.
- Utilize digital channels (website, social media, email) for marketing campaigns and lead generation.
- Manage media relations, press releases, and public relations efforts to create a positive company image.
- Plan and coordinate promotional events, trade shows, webinars, and conferences.
- Conduct market research to understand customer needs, preferences, and industry trends.
- Monitor and analyze marketing metrics to assess the effectiveness of campaigns and strategies.
Business Development :
Build and nurture relationships with potential and existing clients.Identify and pursue new business opportunities and generate leads.Deliver compelling sales presentations and pitches to potential clients.Negotiate terms, pricing, and contracts with clients to secure new business.Collaborate with partners, vendors, and stakeholders to expand business opportunities.Identify new markets, target audiences, and segments for business growth.Skills Required
Digital Marketing, Business Development, Market Research, Sales, Marketing