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Growth Marketing Manager

BAV ElectricDelhi, India

1 day ago

Job description

Company : BAV Electric (BHASUSA Technologies Pvt. Ltd.)

About the Role

We are looking for a one-person growth engine who can handle both online and offline marketing for our EV startup.

Your goal : grow app installs, web traffic, brand awareness, followers, and actual sales – and track everything with clear numbers.

Key Responsibilities

1. SEO & AI-Driven SEO

Own SEO strategy for website & blog (on-page, off-page, technical).
Keyword research focused on EV buyers, charging users, dealers, franchise leads.
Use AI tools (ChatGPT, Gemini, etc.) to :
Generate SEO-optimized blogs, FAQs, app descriptions, landing pages.
Create content briefs and outlines for faster content production.
Track rankings, impressions, and clicks using Search Console & other tools.

2. App Install Growth & Play Store Optimization

Improve Play Store SEO (ASO) – app title, description, screenshots, keywords, reviews strategy.

Run and optimize Meta Ads + Google Ads for app installs.

Work with product team to improve onboarding, retention, and reviews.

3. Meta Ads (Facebook + Instagram)

Plan, run, and optimize ad campaigns for :

App installs

Test ride & sales leads

Franchise / dealer enquiries

Follower & engagement growth

Set up proper tracking (pixels, events, UTM tags) and build reports for CPL, CAC, ROAS.

4. LinkedIn Growth & Brand Building

Grow LinkedIn company page + founder personal brand.

Post about EV industry, startup journey, dealer success stories, funding updates, etc.

Generate B2B leads (dealers, investors, corporate clients, fleet buyers).

5. YouTube & Video Content

Plan educational + review content around EVs, charging, EMI, subsidies, comparisons.

Coordinate script writing, shooting, and basic editing (or manage freelancers).

Optimize YouTube thumbnails, titles, tags, and descriptions for reach & subscribers.

6. Social Media & Content Creation

Own content calendar for Instagram, Facebook, LinkedIn, YouTube, and others.

Create or coordinate :

Reels, posts, carousels, stories

Blog posts, FAQs, emailers, push notifications

Maintain consistent brand voice and visual identity.

7. Google Merchant & E-Commerce / Dropshipping

Set up and manage Google Merchant Center for listing vehicles, accessories, and products.

Coordinate with suppliers for dropshipping / inventory light models where applicable.

Ensure correct product feeds, pricing, discounts, and campaign structures.

8. Online PR & News Articles

Get the brand featured in online news portals, blogs, and EV communities.

Draft press releases, founder stories, launch updates, success stories.

Build relationships with auto journalists, EV bloggers, and influencers.

9. Offline Marketing & Lead Tracking

Plan and execute local marketing around experience stores / showrooms :

Store branding, pamphlets, banners, standees

College & corporate campus activities

Society / Apartment events, test-ride camps

Create a system to track leads and sales from offline campaigns (Excel / CRM).

Work closely with store staff to improve conversion from walk-ins & leads.

10. Analytics & Reporting

Set up and monitor dashboards (GA4, Meta Ads, basic CRM / Sheets).

Track : installs, leads, calls, test rides, showroom visits, bookings, revenue.

Present weekly and monthly reports with what worked / what didn’t / next steps.

What We’re Looking For

2–5 years experience in performance marketing / growth / digital marketing.

Hands-on experience with :

Meta Ads, Google Ads, GA4 / analytics

SEO tools (Search Console, Ahrefs / SEMrush basic understanding)

Play Store / App Store optimization

Comfort with AI tools for content, research, and automation.

Strong content sense : can write or guide writing for social posts, scripts, ads, blogs.

Bonus (not mandatory) :

Experience in EV / auto / mobility / startup space

MBA in Marketing / Business / related field

Experience managing offline marketing & ground teams.

Personality & Culture Fit

You love numbers + creativity – you care about both CTR and story.

You are independent : can take a target and figure out how to reach it.

You are okay with experiments, failures, and fast iterations.

You enjoy working in a small, fast-paced startup where your work is visible.

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Growth Marketing Manager • Delhi, India

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