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Autopeepal - Business Development Manager - Aftermarket

autopeepalPune, India

27 days ago

Job description

Business Development Manager - Aftermarket (Pan India)

Organization : Autopeepal Technologies Pvt. Ltd.

Position : Business Development Manager - Aftermarket (Pan India)

Work Location : Pune

Expected Date of Joining : 1st October 2025.

Job Type : Full Time

About the Company :

Autopeepal Technologies Pvt. Ltd. (ATPL) is a leading provider of innovative automotive solutions with a strong presence in OEM and aftermarket segments. We specialize in :
Telematics Solutions - Basic GPS & CAN-based systems
Clusters & Gauges - TFT & segmented displays
Body Electronics - Immobilizer, PEPS, BCM, TPMS, iBCM
Wiring Harnesses - Pigtails & harness assemblies
Sensors & Actuators - Oxygen sensors & more
Vehicle Diagnostics - Aftermarket, production, and parallel flashing stations
Tools & Equipment - Special service tools, battery service equipment, wiring harness service tools
We operate manufacturing units in Pune (Wiring Harnesses) and Delhi (Electronic Components & Sensors), serving leading vehicle and engine manufacturers under the Autopeepal brand.
ATPL is now launching Aftermarket Operations through a pan-India dealer network under the Wikitek brand, with a strong focus on customer-centric solutions and product availability.
Immediate Focus Products for Aftermarket
Tire Pressure Monitoring Systems (TPMS)
Wiring Harnesses
Telematics (GPS & CAN-based) wikitek1 - An online e-commerce platform for spare parts, consumables, accessories, tools & equipment

Role Overview :

The Business Development Manager - Aftermarket (Pan India) will be responsible for setting up and driving the aftermarket business unit across India. This includes building a robust dealer network, developing the sales team, and ensuring sustainable revenue and profitability.

Key Responsibilities :

Market Development & Strategy :

Conduct comprehensive market benchmarking for target products and services

Identify growth opportunities, market gaps, and competitive positioning

Develop and implement go-to-market strategies for aftermarket products

Dealer Network & Channel Development :

Identify, appoint, and nurture dealers across India for the Wikitek brand

Establish strong relationships with channel partners to ensure long-term collaboration

Drive dealer engagement through training, incentives, and marketing support

Sales & Business Growth :

Achieve revenue and profitability targets for the Aftermarket Business Unit

Develop pricing strategies, promotional campaigns, and sales plans

Track and analyze sales performance to ensure continuous improvement

Team Leadership & Management :

Set clear KPIs and ensure the team meets business objectives

Foster a performance-driven, customer-focused culture

Brand & Product Promotion :

Collaborate with marketing teams to enhance brand visibility

Participate in trade shows, exhibitions, and industry networking events

Ensure effective product positioning and differentiation in the market

Qualifications & Experience :

Bachelor's degree in Engineering, Business Administration, or related field (MBA preferred)

8-12 years of experience in aftermarket sales, dealer network management, or automotive business development

Strong understanding of automotive aftermarket products, especially TPMS, telematics, and wiring harnesses

Proven track record of achieving sales targets in a Pan-India role

Excellent leadership, negotiation, and communication skills

Key Skills :

Market Research & Analysis

Dealer & Channel Management

Strategic Sales Planning

Revenue & Profitability Management

Team Building & Leadership

Automotive Product Knowledge

(ref : iimjobs.com)

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