Commerce Manager & Media Buying Specialist

Job Description

Experience : 2–3 years (min. 2 years hands-on)

• Location : Chennai
• Function : E-commerce + Omni-channel Media Buying

Role Purpose

Own product feed health and marketplace revenue while leading end-to-end media buying across programmatic (DV360 / TTD), OTT / CTV, display / video, search / shopping, social, audio, DOOH / OOH, and managed TV / radio / print —from planning and negotiation to trafficking, verification, optimization, and measurement.

Key Responsibilities

1) E-commerce Feeds, Listings & Marketplaces

Build / optimize Google Merchant Center feeds (titles, GTIN / MPN, taxonomy, shipping / tax); fix disapprovals & policy flags; use rules / supplemental feeds.

Manage Amazon, Flipkart, 1mg catalogs : A+ content, variations, reviews / Q&A, pricing / deals, Buy Box strategy.

Align inventory / price with Ops; plan sale events, coupons, bundles; PDP CRO (image stacks, bullets, comparison tables, FAQs).

2) Media Buying (Digital + Traditional)

Programmatic Display / Video / CTV : Open auction, PMPs, PG; VAST / VPAID; CTV supply planning.

Search / Shopping / Commerce : Google Search, Shopping / Performance Max , retail media (Amazon / Flipkart).

Paid Social : Meta, YouTube, LinkedIn (if B2B), TikTok (policy-dependent).

Audio : Spotify / JioSaavn (self-serve or I / O).

DOOH / OOH & Print / TV / Radio : Plan, negotiate, raise I / Os, track proofs of performance.

Set budgets, flighting, Reach / Frequency / GRP plans, rate negotiation, value-adds & make-goods.

3) Ad Ops, Brand Safety & Measurement

Trafficking via CM360 (or equivalent) : creatives, tags, macros; naming conventions; frequency caps , geo / dayparting.

Verification : Implement IAS / DV / Moat for viewability, IVT, brand suitability (GARM tiers, block / inclusion lists).

Attribution & lift : geo-holdouts, conversion lift studies; MMM / MTA literacy; incrementality mindset.

4) Optimization & Analytics

Bid / budget pacing, SPO , audience overlap control, creative rotations, negative keywording, query sculpting via feeds.

Build SKU-level P&L and dashboards (ROAS, TACOS, CPM / CPV / VCR, viewability, IVT, effective frequency).

Run structured A / B tests; maintain media calendar & test log.

Requirements

Tool Stack (You must already use most of these)

Certifications (Preferred)

Must-Have “2+ Years Hands-On” Experience (Hard Screen)

Requirements

Tool Stack (You must already use most of these) DSPs : Google DV360, The Trade Desk (TTD), Amazon DSP (nice). Ad Server / Trafficking : Campaign Manager 360 (CM360), Floodlight. Verification : Integral Ad Science (IAS), DoubleVerify (DV), Moat. Search / Commerce / Social : Google Ads (Search / Shopping / PMax / YouTube), Amazon Ads, Flipkart Ads, Meta Ads. DOOH / Audio : Vistar (DOOH) or equivalent; Spotify Ad Studio. E-com / Feeds : Google Merchant Center, feed rules / supplemental feeds; Shopify product / metafields, bulk editors. Analytics : GA4, Looker Studio, GSC; Sheets / Excel (QUERY, INDEX-MATCH, PIVOT, REGEX); Tag Assistant, Pixel Helpers.