Shopify Product Manager

Shopify Product Manager – Marketplace & Growth

Location : Bengaluru / Jalandhar / Remote (India)

Type : Full-time

Reports to : CEO / Growth Lead

About KIBI Sports

KIBI Sports is India's sports industry monetization platform, connecting 15,000+ athletes, 800+ institutions, and 1,000+ venues - with a fast-growing Shopify marketplace (80+ brands live, 10,000+ SKUs) now expanding globally.

Role Summary

Own the end-to-end growth of our Shopify marketplace as we transition to an international Shopify setup. You'll be the single-threaded owner for product, CRO, and performance marketing - partnering with our catalog, dev, and brand teams to scale GMV, ROAS, and international markets. This is a hands-on product + growth role.

What You'll Own

1) Product & Internationalization

Lead Shopify - Markets rollout (currencies, pricing, taxes / duties, geolocation, shipping rules).

Define and ship the product roadmap : navigation, collections, PDP templates, checkout optimizations, apps.

Ensure compliance / readiness for international ops (policies, invoices, addresses, returns, duties).

2) Marketplace & Brand Partnerships

Scale from 80+ to 200+ brands : pipeline, evaluation, contracts / licenses, onboarding SLAs.

Coordinate with brands on catalog health (images, specs, variants), promotions, and co-marketing.

Guardrails for brand compliance : logo usage, MAP / MRP policies, category taxonomy, product QA.

3) CRO & UX

Own funnel KPIs (landing → PDP → cart → checkout).

A / B test copy, price cues, bundles, sticky ATC, upsells / cross-sells, trust, reviews, page speed.

Heatmaps / session replay; fix friction fast with in-house devs.

4) Performance Marketing (Hands-on)

Plan and run Google Ads (Search / PMAX / Shopping / YouTube) and Meta(prospecting / retargeting / Catalog).

Build and manage product feeds (GMC & Facebook Catalog) and fix feed diagnostics.

Implement GA4 + GTM + Conversion API, clean event schema, UTM hygiene, weekly experimentation.

5) Lifecycle & Retention

Stand up email / SMS (e.g., Klaviyo) : abandon cart / browse, post-purchase, win-back, cross-sell.

RFM / segment strategy, seasonal calendars, review generation, loyalty / referrals.

6) Analytics, Forecasting & Governance

Weekly dashboards : ROAS, MER, CAC, CVR, AOV, LTV, GMV, cohort returns by market.

Forecast demand, align inventory with brands, and pace budgets to target.

Data privacy, ad policy compliance, payment & tax hygiene.

You'll Work With

Cataloging specialist (feeds, listings, data hygiene).

Developers (Shopify theme / app & speed).

Brand / Partnerships (onboarding, licenses, co-marketing).

Leadership (targets, OKRs, budget).

Must-Have Experience

4–7+ years in Shopify product / growth for D2C or marketplace (multi-brand strongly preferred).

Proven ownership of CRO + paid acquisition with profitable scale (ROAS targets at ₹1.5L–₹10L+ / mo).

Deep with GA4, GTM, GMC, Meta Commerce, catalog / feed tools (e.g., DataFeedWatch / Feedonomics).

Hands-on with A / B testing, PDP frameworks, merchandising tactics, and page-speed optimization.

Strong partner management (contracts, brand licensing, onboarding playbooks).

Nice-to-Haves

Prior international Shopify rollout (multi-currency, duties, market-specific catalogs).

Looker Studio dashboards; basic SQL; experience with reviews / UGC, loyalty & affiliate tooling.

SEO for large catalogs (collections architecture, internal linking, schema).

Success Metrics (30 / 60 / 90)

Day 30

Complete CRO audit & testing roadmap; fix top-5 friction points.

Clean tracking parity (≤10% discrepancy) across GA4 vs ad platforms.

International readiness checklist done for top 3 priority markets.

Day 60

Launch first 2–3 international markets with localized pricing / shipping.

Improve PDP→Cart CVR +15%; page speed

ROAS ≥5 blended with defined scaling plan.

Day 90

Add 40–60 net new brand live with SLA-based onboarding.

Email / SMS contributes 20–30% revenue with healthy list growth.

Blended ROAS path to 8–10; MER tracked and stable; GMV up 40–60% QoQ (run-rate).

Tools You'll Use

Shopify (Markets, Payments / PG integrations), GA4, GTM, Google Ads, Google Merchant Center, Meta Ads Manager, Klaviyo (or similar), Looker Studio, Sheets, feed managers, Hotjar / Clarity, review & loyalty apps.

Compensation

Competitive fixed + performance bonus tied to GMV, ROAS / MER, CVR, and international market milestones.

Hiring Process

1. Intro call (fit & portfolio).

2. Practical assignment (48–72h) :

2-week test plan (budget split, audiences, 5 ad angles, 3 hooks, sample creatives / LPs).

CRO teardown of 1 collection + 2 PDPs (quick wins + test backlog).

International roll-out checklist for 2 markets.

3. Panel (product deep dive + campaign walk-through + brand onboarding case).

Show more

Show less

Skills Required

Gtm, Cro, google merchant center , Shopify, Sql, Google Ads, Performance Marketing