Oriserve - Marketing Strategist

Typical work week looks like :

• Marketing Strategy Development Create and implement comprehensive marketing strategies aligned with company goals.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Content Creation and Optimization Develop engaging and shareable content for various digital platforms.
• Create engaging and compelling content, including blog posts, articles, social media updates, and more.
• Optimize content for SEO and user experience to increase organic visibility.
• Distribution and Promotion Implement effective distribution strategies to maximize content reach and engagement.
• Utilize various channels such as social media, email marketing, and other digital platforms.
• Social Media Management Manage and curate content across social media channels to build brand awareness.
• Monitor social media analytics to assess the success of campaigns and adjust strategies accordingly.
• Email Marketing Design and execute targeted email marketing campaigns for lead nurturing and customer engagement.
• Analyze campaign performance and implement improvements for increased effectiveness.
• Analytics and Reporting Utilize analytics tools to track, measure, and report on digital marketing performance.
• Provide insights and recommendations based on data analysis.
• Collaboration and Communication Work closely with the sales and product teams to ensure marketing efforts align with overall business objectives.

Our ideal candidate should have : -.

• Bachelor's / Master's degree in marketing, business or related field.
• 2-3 years of proven experience in marketing, or growth marketing preferably in a technology or AI-related industry.
• Excellent communication and interpersonal skills.
• Proficiency in using digital marketing tools and platforms ( Google Analytics, SEO tools, CRMS, email automation, social media management tools etc).
• Understands and is enthusiastically active on platforms like Quora, Medium, ProductHunt, Reddit, HARO, Other communities, etc.
• Strong writing and editing skills for content creation across various digital channels.
• Ability to create visually appealing content using graphic design tools is a plus.
• In-depth knowledge of social media platforms and trends.
• Experience in creating and managing social media advertising campaigns.
• Ability to analyze data and derive actionable insights for continuous improvement.
• Familiarity with A / B testing methodologies.
• Flexibility to adapt to changing trends and technologies in the digital marketing landscape.
• Proactive approach to learning and staying updated on industry best practices.
• Ability to work independently and take ownership of end-to-end digital marketing responsibilities.
• Should be proactive and not be afraid to share and act on their own ideas.

What you can expect from ORI :

• Passion & happiness in the workplace with great people & open culture with amazing growth opportunities.
• An ecosystem where leadership is fostered which builds an environment where everyone is free to take necessary actions to learn from real experiences.
• Closely work with Management / Co-Founders, key stakeholders etc.
• Freedom to pursue your ideas and tinker.
• If you are creative, innovative, and energetic, and if you love growing a business, we want you on our team!.

(ref : iimjobs.com)