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Head of Media Relations
Head of Media RelationsBrand Talk India • New Delhi, Delhi, India
Head of Media Relations

Head of Media Relations

Brand Talk India • New Delhi, Delhi, India
2 days ago
Job description

Position Overview :

We’re seeking a strategic, seasoned Media Head responsible for shaping and executing media strategy across both our agency’s initiatives and diverse client portfolios. This role involves building and leading a high-performing internal media team, overseeing digital, traditional, paid, and earned media deliverables, and aligning media execution seamlessly with brand strategy.

Key Responsibilities :

Media Strategy & Leadership

  • Develop and implement comprehensive media strategies across clients and agency initiatives - spanning print, broadcast, digital, social, influencer, and content partnerships.
  • Lead, mentor, and scale an in-house media team including media planners, buyers, strategists, and creatives.
  • Cultivate and manage media relationships , including journalists, media houses, influencers, and platform partners.
  • Own crisis communication media strategy , ensuring readiness and swift response planning.
  • Ensure cross-functional collaboration with PR, creative, performance marketing, and social media teams for unified brand narratives.

Analytics, Reporting & Insight

  • Track and report on media performance using data-driven metrics and insights.
  • Analyze media coverage and campaign effectiveness , identifying opportunities for optimization.
  • Present insights and learnings through post-campaign reports and executive presentations.
  • Client & Agency Representation

  • Act as the primary media lead for client pitches, strategy presentations , and on-going communications.
  • Contribute to new business development by designing impactful media-driven proposals and demonstrating strategic thinking.
  • Represent the agency and its media function at industry events, panel discussions, and conferences .
  • Qualifications & Skills :

  • Experience : 6–10 years in media strategy, planning, and execution—preferably in an agency or integrated marketing setup.
  • Leadership Acumen : Proven ability to build and scale a media team and drive cross-functional collaboration.
  • Media Savvy : Deep understanding of both traditional and digital media landscapes, trends, platforms, and analytics.
  • Network & Negotiation : Strong relationships with media and influencer ecosystems; skilled at negotiating editorial placements and budgets.
  • Communication : Stellar written, verbal, and presentation skills—adept at stakeholder engagement.
  • Domain Exposure : Experience with sectors like luxury, F&B, fashion, hospitality, lifestyle—highly valued given Brand Talk’s client base.
  • Education : Bachelor’s degree in Marketing, Communications, Business, or related fields.

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