Group Product Manager / Senior Product Manager - Pharma

Key Responsibilities :

1. Portfolio Management :

 Manage the complete product portfolio, aligning with business goals and regional

market demands.

 Continuously assess market needs, monitor product performance, and refine strategies

to maximize profitability.

2. New Product Launches :

 Lead the end-to-end process of new product launches in the segment.

 Collaborate with R&D, sales, and medical affairs to ensure successful product

introductions.

 Design impactful marketing campaigns to drive product adoption and awareness.

3. Brand Strategy & Market Positioning :

 Develop and execute robust brand strategies to differentiate products in a competitive

landscape.

 Ensure consistent and effective brand messaging across all communication channels.

4. Market Share & Sales Growth :

 Formulate short- and long-term product plans to achieve market growth targets.

 Monitor sales data and market trends to adjust strategies and optimize product

performance.

5. Creative Communication & In-Clinic Campaigns :

 Design creative communication strategies targeting healthcare professionals and

patients.

 Lead the development of in-clinic campaigns to enhance product visibility and

educate healthcare providers.

6. Competitor Analysis & Market Intelligence :

Conduct regular competitor analysis using IMS data and other market intelligence

tools.

 Identify market opportunities and threats to maintain a competitive edge.

7. Marketing Plan Development & Execution :

 Collaborate with internal stakeholders to create and execute annual marketing plans.

 Manage budgets efficiently, ensuring maximum ROI for marketing initiatives.

8. Cross-Functional Collaboration :

 Work closely with sales, regulatory, medical, and other teams to drive product

success.

 Provide training and support to sales teams, ensuring strong product knowledge and

market insights.

9. Budget & Resource Management :

 Manage the product marketing budget, ensuring cost-effective allocation of resources.

 Track marketing spend and evaluate campaign effectiveness to meet financial

objectives.