Lead Generation & Outreach Strategist

What You'll do?

• Research & Prospecting

○ Own account-based marketing (ABM) strategy for global markets.

○ Research and design account-based marketing strategies to engage global

decision-makers (CXOs, CTOs, HR leaders).

○ Leverage AI tools for lead scoring, prospect prioritization, and industry insights.

○ Drive multi-channel outreach : LinkedIn, email, calls, webinars, and events.

○ Lead the design of email nurturing sequences to convert early prospects into sales

opportunities.

○ Mentor colleagues / peers on outreach best practices, especially email personalization

and follow-ups.

○ Collaborate with Content / Design teams to design end-to-end email strategies

(templates, newsletters, automated workflows).

○ Run A / B tests and AI-driven personalization for subject lines, CTAs, and copy

optimization.

○ Distribute and track social media and email campaigns for maximum reach.

○ Ensure CRM discipline : complete and accurate data on all leads.

○ Track KPIs : MQLs, SQLs, demos, pipeline value, and email performance metrics.

○ Present campaign insights and ROI to leadership.

○ Lead and own end-to-end demand generation campaigns targeting prospects for

VAYUZ’s service portfolio (AI Inclusive Digital Engineering, Product Engineering, DXD,

RAPYD Talent Solution, Bitovn Suite).

Min Experience required in IT services is 4 yrs.