CRM Strategist

We are Licious and we are a Bengaluru-based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies, and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country, delighting over 32 lac customers with our de-

licious

fresh meat and seafood!

Think you have what it takes to be the

magic ingredient

in the recipe that is Licious? Read on…

Role Overview

We’re looking for a passionate and detail-oriented Senior Executive- CRM to drive customer engagement and retention through data-led communication strategies. The ideal candidate will have hands-on experience in CRM platforms, an understanding of customer journeys, and the ability to collaborate cross-functionally to deliver high-performing campaigns.

What you’ll be cooking up?

Plan, execute, and optimize

CRM campaigns

across Push Notifications, SMS, WhatsApp, and RCS.

Use tools like

CleverTap

or

MoEngage

to create customer journeys, segment audiences, and analyze performance.

Monitor and interpret key CRM metrics daily - Delivery, Viewed Rate, CTR, Conversions- to identify improvement opportunities.

Map and understand the customer lifecycle across engagement, retention, and churn phases.

Collaborate closely with Brand, Category, Product, and Tech teams to ensure timely campaign execution and alignment with business goals.

Maintain high standards of campaign quality and attention to detail, ensuring accuracy in messaging and targeting.

Support experimentation and A / B testing to enhance engagement and conversion rates.

We hope that you have..

1–2 years of hands-on experience in

CRM or Lifecycle Marketing

, preferably in high-frequency or quick-commerce.

Strong proficiency in CRM automation tools such as CleverTap, MoEngage, or similar platforms.

Analytical mindset with the ability to interpret data and derive actionable insights.

Excellent attention to detail, organizational skills, and ownership of execution.

Ability to work cross-functionally and manage multiple stakeholders effectively.

Strong communication skills.

Experience in multi-channel campaign orchestration.

Basic understanding of customer segmentation, personalization, and automation workflows

Passion for understanding customer behavior and driving measurable impact through CRM.