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Head of Social Media Operations
ConfidentialGoa, India26 days ago
Job descriptionSupervising : Directly oversee team leads or senior executives in the social media department. Oversee each department&aposs operations, including Content Creation, Digital Marketing, Influencer Marketing : Hiring and Training : Play a key role in recruiting top talent and providing training opportunities to build a strong team. Performance Evaluation : Regularly assess the performance of team members and implement improvements. Manage team leave, appraisals, promotions, and conflict resolution. Mentorship : Guide team members, ensuring they have growth opportunities and clear development paths. Workload Management : Ensure the team has the necessary resources to meet client demands without burnout, balancing workloads effectively. Growth Tracking : Monitor client and agency growth metrics. Report progress to co-founders regularly. Process Optimization : Develop and refine workflows, processes, and tools to maximize efficiency and output quality. Crisis Management : Step in when needed to resolve issues, whether they are internal (team conflicts, technical problems) or external (client complaints). Client Acquisition Strategies : Work with sales and marketing teams to identify new client opportunities. Budgeting : Manage the budget for the social media department, ensuring the allocation of funds is aligned with the agency&aposs goals. Resource Allocation : Ensure the right resources (personnel, tools, software, etc.) are available to execute campaigns effectively. Content Approval : Ensure content produced by the team aligns with the brand and meets quality standards before it reaches clients or the public. Performance Metrics : Track the performance of social media campaigns and analyze data to optimize strategies. Performance Monitoring : Establish KPIs and performance metrics for operational efficiency. Regularly assess and report on operational performance to stakeholders. High-Level Reporting : Develop and present reports to clients, highlighting key performance metrics and progress against goals. Stakeholder Communication : Act as the main point of contact between the social media team and higher management or other departments. Stay Updated : Keep up with industry trends, technological advancements, and algorithm changes that affect social media. Fostering Innovation : Encourage experimentation with new formats, platforms, and techniques to stay ahead of the competition. Adherence to Guidelines : Ensure all social media activities comply with platform policies, legal standards, and client expectations. Risk Mitigation : Identify and manage potential risks, such as brand reputation issues or campaign failures. Reports To : Reporting to the Agency Director. Direct Reports : They manage social media executive, strategists, content creators, KPI, KRA and other specialists within the social media department.
1. Strategic Oversight
- Setting the Vision : They develop and align social media strategies with the agency&aposs larger marketing goals.
- Client Relationship Management : Regularly meet with key clients to understand their needs and ensure the social media team is delivering value.
- Long-term Planning : Ensure the team's efforts align with the long-term growth of the agency and client goals.
- Analytics knowledge : Candidate must know to run Meta Ads and Google Ads. Should know to manage Social Media Accounts and should have knowledge of SEO, SEM etc.
2. Team Leadership and Development
3. Operational Efficiency
4. Budget and Resource Allocation
5. Quality Control
6. Client Reporting and Stakeholder Communication
7. Trend Monitoring and Innovation
8. Compliance and Risk Management
Reporting Line :
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Skills Required
Content Creation, Google Ads, KPI, performance metrics, Kra, Digital Marketing, influencer marketing, Sem, Seo
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Social Media • Goa, India
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