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YouTube Specialist

ConfidentialGurugram, Gurgaon / Gurugram, India

8 days ago

Job description

About HealthKart :

Healthkart is India's leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have three marquee nutrition brands – MuscleBlaze, HK Vitals & Gritzo - which are leaders in their respective segments and follow an omni-channel distribution strategy.

We are seeking a creative YouTube Manager to oversee and grow our YouTube channel. The ideal candidate is passionate about video content, understands audience development, and is skilled at leveraging YouTube's algorithm to maximize visibility and engagement.

Key Responsibilities :

Strategy & Planning of the content aligned with channel objectives
Ensure Content meets YouTube's guidelines and brand standards
Optimize titles, thumbnails, descriptions, tags, and metadata for SEO and engagement
Maintaining the schedule and ensure timely video uploads.
Maintain YouTube channel branding including banners, playlists, and featured sections
Track and report on channel metrics
Use tools such as YouTube Studio, Google Analytics, AI (Chat GPT, Gemini, Grok etc) and other analytics tools
Regular catchup with the stakeholders about channel content, growth and bottlenecks
Finding new channels & opportunities on social media to grow the brand's presence
Own and execute the YouTube content calendar for hk vitals channel
Optimize video SEO — titles, thumbnails, descriptions, and tags — to boost visibility and discoverability
Monitor and analyze YouTube Analytics to drive performance, retention, and subscriber growth
Run experiments with content formats, playlists, and thumbnails to increase user engagement
Coordinate with internal creative, editing, and marketing teams to ensure timely and high-quality content delivery.
Stay up to date with YouTube trends, algorithm updates, and competitor strategies to keep the channels ahead of the curve

Required Skills & Qualifications :

3–5 years of experience in YouTube channel management, video marketing, or content strategy

Hands-on experience with YouTube SEO, YouTube Analytics, and A / B testing

Deep understanding of YouTube Algorithm to grow the channel reach& it's subscribers

Strong communication, planning, and cross-functional coordination skills

Ability to interpret data and use insights to optimize content performance

Proficient in spoken and written Hindi and English

Strong understanding of YouTube algorithm, SEO, and audience development

Presentable and should have excellent communication and project management skills

Creative mindset with attention to detail and storytelling

Familiarity with tools like TubeBuddy, vidIQ, etc.

Demonstrable experience with AI tools relevant to YouTube management such as Chat GPT, Gemini, Grok etc.

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Skills Required

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Specialist • Gurugram, Gurgaon / Gurugram, India