Creative Strategist

Job Title : Creative Strategist

Location : Delhi NCR (On-Site)

Experience :

5–9 years in strategy / creative planning / brand communication within advertising, digital, or integrated marketing agencies

Reports to :

Head of Strategy / Creative Director

Works Closely With :

Account Planning, Creative (Copy & Art), Production, and AI / Performance Teams

About the Role

We’re looking for a

Creative Strategist

who lives and breathes ideas — someone who can decode culture, understand people, and connect the two to brand purpose. At

Mad Men Marketing , you’ll be the

thinking partner behind every big idea

— helping our teams craft campaigns that don’t just sell, but shape conversations.

This is not a data-heavy or theoretical strategy role — it’s hands-on, creative, and collaborative. You’ll turn insights into ideas, ideas into campaigns, and campaigns into business impact across our diverse set of brands including

Dabur, Haldiram’s, Bikanervala, Emami , and more.

Key Responsibilities

1. Brand & Consumer Insighting

Deep-dive into category, audience, and cultural trends to uncover sharp insights.

Translate client briefs into

creative territories, tone, and campaign directions.

Develop

brand narratives, personas, and positioning

frameworks that guide creative teams.

2. Creative Thinking & Concept Development

Partner with

Copy, Art, and Production

to co-create ideas that are strategically sound and creatively bold.

Build

campaign narratives, presentation decks, and pitch strategies

that inspire clients and teams alike.

Challenge the creative team with

provocations and lateral insights

to elevate the work.

3. Communication Strategy

Design

content and media strategies

aligned to modern audience behavior — reels, influencer collabs, AI-driven storytelling, etc.

Collaborate with digital and performance teams to connect

creative strategy with measurable business outcomes.

Ensure every campaign idea ties back to the

brand’s core truth and consumer need.

4. Pitches, Presentations & Thought Leadership

Lead strategy sections in client presentations and new business pitches.

Represent the agency’s strategic thinking in industry discussions, trend reports, and case studies.

Work closely with senior leadership to refine the

Madverse strategic philosophy

— a blend of

creativity, data, and AI insight.

Who You Are

5–9 years in

brand strategy, creative planning, or campaign strategy

roles.

Experience in

advertising / digital / influencer-led campaigns

across FMCG, lifestyle, or youth brands.

A natural storyteller with the ability to turn research and intuition into

compelling creative direction.

Comfortable working in

fast-paced creative environments

and leading pitches end-to-end.

Fluent in

culture, content, and consumer behavior

— from memes to market reports.

A strategic thinker who believes great ideas are built on strong insights.

Why Join Mad Men Marketing

Work with

top Indian brands

that challenge and inspire creativity.

Collaborate across divisions like

Mad EnAible (AI), Mad Men Productions (Film), and Madly Talented (Influencer)

to create 360° storytelling.

Be part of a team that celebrates bold ideas and

strategic madness.

Growth track : Creative Strategist → Group Strategy Lead → Head of Strategy.

We’re not looking for a planner. We’re looking for a

thinker who creates.

If you can turn insights into ideas, trends into storytelling, and briefs into brand love — let’s talk.

Join

Mad Men Marketing

as our next

Creative Strategist

and help us build the ideas that move India.