Social Media Strategist

We are Archetype

Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 650 curious and creative individuals in 20 offices around the world that work together knowing that our clients’ success is our success.

Our standards are high, and we work with the best. We encourage curiosity. We celebrate ambition. We value kindness above all else. We are self-motivated storytellers who are unafraid to break new ground with strategic, creative campaigns.

The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.

Responsibilities

1. Social Media Strategy & Calendar

Create monthly content calendars in coordination with the client's PR section.

Align content with telecom regulatory work, public announcements, events, and campaigns.

Integrate thematic campaigns such as consumer awareness, digital India, telecom reforms, etc.

2. Content Planning & Deployment

Schedule and publish daily posts across :

Twitter (X)

Facebook

Instagram

LinkedIn

YouTube

WhatsApp Channels

Ensure posts are timely, compliant, and relevant.

Use appropriate hashtags, tagging, and metadata for optimization.

3. Real-Time Monitoring & Engagement

Monitor platforms 24x7 for mentions, tags, and trends related to client.

Flag critical public feedback or negative sentiment to the client's official concerned.

Coordinate and implement responses per client's escalation protocol.

4. Analytics & Reporting

Maintain dashboards for :

Impressions, reach, clicks, shares, likes, comments

Engagement rates and audience sentiment

Submit data to the

Monthly Effectiveness Analysis and MIS Reports .

Highlight top-performing content, campaign outcomes, and recommendations.

5. Content Collaboration

Work closely with : Graphic Designer

for creatives

Video Editor

for reels, explainers

Content Writer

for captions, scripts

Provide input on visual treatment based on platform trends.

6. Crisis Communication Support

Identify and report viral / negative content trends affecting client.

Coordinate with client to prepare real-time statements or content to manage perception.

7. Compliance & Moderation

Ensure all content follows client’s regulatory framework.

Remove / flag inappropriate content as per copyright and moderation policy.

Assist in copyright protection efforts (including fake news takedowns).

8. Influencer & Community Engagement (Organic Only)

Identify and tag

non-paid influencers

who amplify client messaging.

Track public shares and mentions and incorporate findings into monthly reports.

9. Support During Events & Campaigns

Provide digital amplification for client press conferences, consumer events, or workshops.

Coordinate live social media coverage during these occasions.

Qualifications

Graduate in any discipline

Minimum 3 years of experience

in managing social media for government, telecom, or tech sectors

Strong command over English and Hindi (including typing)

Proven track record of managing multi-platform social strategies

What You Can Expect :

Leave entitlement under various heads, up to 32 days / year.

2 duvet days / year (unscheduled absence when you just want play or sleep all day!)

Highly competitive salary