Search Engine Optimization Specialist

Position : SEO Specialist

Department : Digital Marketing

Company : Uproi Digital Pvt Ltd

Location : Sector-4, Noida

Employment Type : Full-time

About the Role :

We are seeking a passionate and detail-oriented SEO Specialist with hands-on experience in the eCommerce domain. The candidate will be responsible for improving organic visibility, driving traffic, and boosting sales through effective SEO strategies across our online store.

Key Responsibilities :

Conduct keyword research and optimize on-page SEO for product / category pages.

Develop and implement strategies to improve organic search rankings and traffic.

Perform technical SEO audits (site speed, indexing, crawling, structured data, etc.).

Optimize product listings, meta titles, descriptions, and content for better conversions.

Implement link-building strategies to improve domain authority.

Collaborate with content, development, and marketing teams to align SEO goals.

Track and report SEO performance using Google Analytics, Search Console, and SEO tools.

Stay updated with the latest SEO trends, Google algorithm updates, and eCommerce best practices.

Requirements :

Bachelor’s degree in Marketing, IT, or related field.

1–2 years of proven experience in SEO (preferably in eCommerce).

Strong knowledge of on-page, off-page, and technical SEO.

Experience with SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics, and Search Console.

Understanding of Shopify, WooCommerce, Magento, or other eCommerce platforms.

Basic knowledge of HTML, CSS, and website optimization is a plus.

Strong analytical and problem-solving skills.