Public Relations Lead

changes in communication paradigms and changes in consumer behavior.

Torque is led by a professional team drawn from diverse arenas ranging from journalism and public affairs to government services and marketing. At the core is a backbone of strong communications professionals who represent over 100 man-years of combined experience in managing public relations. The focus is on building a deep understanding of our clients and their requirements with the aim of developing communication that addresses business goals. Our sectoral experience ranges from Information Technology, Defense, Education, Pharmaceuticals, Automobiles, and Energy to Lifestyle, Agri-tech, Healthcare and Services among others. The team has an excellent understanding and appreciation of the Indian media scenario married with long-standing relations.

Position Overview :

We are seeking experienced and client-focused senior professionals to lead public relations accounts, delivering strategic, high-quality PR solutions that resonate with target audiences and enhance client visibility. This role demands a seasoned PR professional with excellent client engagement skills, a strategic mindset, and the ability to manage client relationships effectively. The ideal candidate is highly organized, a strong communicator, and skilled in both traditional and digital media engagement.

Key Responsibilities :

Account Management and Client Satisfaction :

• Manage multiple client accounts, ensuring that all deliverables are aligned with the client’s mandate and that timelines are met.
• Build and maintain strong client relationships, regularly engaging with clients to ensure satisfaction and adjust strategies as needed.
• Take full responsibility for deliverables on client mandates, consistently meeting or exceeding expectations.

Strategic Content Development and Messaging :

• Collaborate with clients to develop key messaging and impactful content that resonates with target audiences.
• Create compelling and strategic content, including press releases, articles, and other materials, tailored to client requirements and audience needs.
• Carry out research based on briefs from subject matter experts and function heads to develop specific storylines that elevate client narratives.

Media Relations and Coverage :

• Cultivate and maintain relationships with journalists and media professionals across relevant outlets to secure positive client coverage.
• Pitch client stories effectively to ensure broad and favorable media visibility in targeted publications.
• Source responses from client spokespeople to support PR pitches and respond promptly to media queries.

Pipeline, Project, and Crisis Management :

• Manage the pipeline, timelines, and schedules for PR and communication activities to ensure consistent and timely delivery.
• Strategize and execute plans of action in crisis situations, providing swift and strategic PR responses.

Business Development and Growth :

• Identify new client prospects, lead pitches, and contribute to business development efforts that align with agency growth goals.
• Support agency visibility and reputation through high-quality service delivery and thought leadership in client interactions.

Personal Traits and Required Skills :

• Exceptional Client Engagement : Approachable and client-focused personality with a willingness to engage regularly and build lasting client relationships.
• Strong Writing and Editing Skills : Exceptional attention to detail in content creation and the ability to edit for clarity, tone, and structure.
• Media Savvy : Proven ability to engage with media, build relationships, and secure valuable media coverage for clients.
• Collaborative Spirit : Capable of working both independently and within a collaborative team setting, engaging confidently with multiple stakeholders.

Qualifications :

• Bachelor’s degree in Public Relations, Communications, Journalism, Business, or a related field. Master’s degree preferred.
• Minimum 1-2 years of experience in public relations, with a record of success in client account management and media relations.
• Strong financial and operational management skills.
• Proven expertise in client servicing, content development, and business development.