Deputy Manager- E-commerce (Brand Website)

Job Description : Position

Deputy Manager- E-commerce (Brand Website)

Job Location

Bangalore

Reporting to

Head - Marketing (F&FA)

1. Scope of the role

• Manage the own E Commerce channel by implementing the E Commerce channel strategy in alignment with the overall business objectives.
• Effectively manages the sales, marketing, merchandising and content creation of the channel to ensure achievement of the business targets
• Drives adoption of new integrations across traditional channels in line with consumer trends of seamless experience and shopping
• Drives upgradation of digital platforms in line with key market trends – towards delivering a friction free consumer journey

2. Job profile

o Pdt Management of websites – including new features / innovations oWork with IT to manage above projects

o Oversees site development and maintenance

o Works on the merchandising strategy and reviews the demand planning and forecasting data for own E- Commerce channel

o Ensures A+ content and manages all brand campaigns for the website

o Works on deployment of app

o Streamlines Logistics, delivery, returns and payments- with efficiency and innovation

o Develop ways and means for conversion of bottom funnel add to cart etc

o Use of analytics to drive better quality consumer journeys, as well as better on platform and off platform conversions.

3. Knowledge

Required

4. Behavioural Skills Required